Performance Marketing Lead

Crop Shop Boutique (CSB) is a fastgrowing Australian ecommerce brand redefining athleisure since its launch in 2019 by Rachel Dillon. With a mission to empower women worldwide CSB blends style function and confidence in every piece we create. Our team thrives on relentlessly raising the bar being perfectly practical and being unapologetically fearless. As we continue to scale globally were looking for a Senior Marketing Manager to drive customer growth enhance engagement strategies and execute highimpact marketing initiatives.

About the Role

The Performance Marketing Lead will be responsible for executing the daytoday management of the Marketing Scorecard and Calendar as well as briefing brand for all marketing assets. The successful candidate will then be responsible for executing planned initiatives across performance channels including CRM (EDM SMS and Push notification) and advertising on Meta Google and TikTok. Working through our strategic partnerships with our paid media agency as well as platforms such as Klaviyo Yotpo TapCart this role requires a holistic understanding of how digital channels interplay to support the customer journey from acquiring new customers to nurturing repeat customers. You will work closely with the wider marketing team to develop and implement initiatives that grow CSBs customer base increase LTV and grow our loyalty member base.

Key Responsibilities:

• Manage and own the Modular Marketing Calendar Marketing Scorecard and GTM Strategy to cover aspects including (but not limited to) Seasonal Moments Marketing Themes Educational Messages Activations Rewards customer engagement
• Own crosscompany comms to drive adoption of GTM Strategy and Calendar so that marketing the marketing agency brand and wider teams are aligned around themes and activities proposed in calendar
• Own reporting on performance of ad assets to wider business and Creative Testing Matrix for paid channels
• Endtoend EDM SMS and Push campaign management aligning with channel goals and businesswide Market Strategy.
• Develop impactful and automated flow journeys that nurture customers along their lifecycle supporting frequency active customer and CLTV objectives.
• Conduct A/B Testing to continually optimise and improve the effectiveness of our campaigns and flows.
• Lead the 12 month loyalty Rewards strategy to drive active customer growth increase engagement and CLTV aligned to business goals (including rewards member product offering)
• Monitor and analyse loyalty program performance and make datadriven recommendations for optimisation.
• Lead on content briefing to guide Brand & Partnerships team assetcreation for website Paid Channel & CRM assets.

About You

• Passion for female empowerment diversity and inclusion in the fashion industry.
• Outstanding attention to detail with a high level of accuracy.
• Ability to work deadlines and manage competing priorities.
• Ability to communicate effectively to all levels of the organisation.
• Strong dataled approach with a knack for reporting.

Experience & Skills:

• Minimum 3 years experience in a similar role.
• Proven experience in managing performance marketing channels.
• Experience across key software; Shopify Klaviyo Meta etc.

Why Join CSB

• Hybrid work model balance of inoffice & WFH
• Parental leave package for both parents
• Stateoftheart gym at CSB HQ
• Competitive staff discounts
• Be a part of our mission to empower women worldwide
• Exciting team events & initiatives

How to Apply

If youre ready to contribute to CSBs mission and growth wed love to hear from you! Join in empowering women worldwide CSB style. To apply please submit your resume and cover letter via the job board only (direct applications via email or LinkedIn messages will not be accepted). For further information please reach out to Dylan Anger at