Vice President Growth Product Marketing

FloSports has led the way in establishing a worldclass digital streaming experience for millions of fans families and athletes of underserved sports. Imagine creating a digital platform that unites the casual fan with the most dedicated spectator both experiencing thrilling live events from around the world with interactive features real time analytics powerful broadcast technology and more. Combine that with our unique original sports content ranging from breaking news and expert commentary to feature films documentaries and multiepisodic series. Thats what FloSports is all about. We have successfully revolutionized the global sports media industry the result of creating a diverse team of technologists and diehard wrestlers creators and devoted cheerleading experts designers and hockey enthusiasts communicators and motorsport fanatics producers and casual sports fans united by a shared passion to delight the underrepresented communities we serve. We are creating the essential destination for our sports and were looking for people like you to help us!

THE ROLE:

At FloSports were on an exciting mission to grow 20 sports categories providing avid fans with unmatched coverage of the sports theyre passionate about. Were seeking a strategic and innovative Vice President of Growth and Product Marketing to:

1. Drive FloSports subscriber growth through paid and owned channels while optimizing the customer journey and conversion funnels reducing friction.

2. Collaborate closely with Product to launch new products or features enhance the user experience and increase adoption.

3. Develop and implement creative lifecycle marketing strategies to drive retention and grow renewal revenue.

4. Drive databacked decisions by providing the Marketing team with actionable insights that shape our strategic direction.

Reporting to the CMO youll drive measurable growth in subscribers and retention to foster longterm sustainable growth for FloSports. Your role will focus on implementing effective programs to acquire new subscribers reengage former customers enhance engagement of existing subscribers and identify new opportunities to maintain profitability goals. Youll equip our entire organization with a deeper understanding of target markets key messages pricing strategy and customer segments. As a senior marketing leader youll work closely with Product Engineering Finance and BI partners developing robust business processes and nurturing strong crosscompany relationships to ensure alignment and successful of our growth initiatives.

This role is based in Austin TX. Due to its crossfunctional nature and high visibility reporting to the CMO onsite presence is required 45 days per week.

QUALIFICATIONS:

• Minimum 15 years of experience in growth marketing or related roles with a diverse background spanning sports entertainment and/or streaming industries preferably in subscriptionbased businesses

• Previous handson experience in building and overseeing Product Marketing Performance Marketing and Lifecycle Marketing Teams

• Extensive knowledge of subscriptionbased business models and customer retention strategies with a clear understanding of their impact on growth opportunities

• Previous experience building and overseeing performance marketing initiatives including media mix optimization and attribution modeling.

• Ability to excel in a dynamic fastpaced environment demonstrating agility in decisionmaking and delivering impactful results within tight timeframes

• Advanced analytical capabilities with a datadriven approach to decisionmaking and marketing strategy optimization

• Outstanding leadership and communication skills with experience in managing crossfunctional teams and fostering collaborative relationships

• Strong executive presence with experience crafting and presenting compelling narratives to senior leadership and influencing strategic direction

BONUS POINTS:

• Experience in streaming services and subscriptionbased businesses.

• A background in Product Management and/or Data Science.

• A STEM degree.

RESPONSIBILITIES:

• Growth Goal: You will be responsible for achieving a critical highlevel growth revenue target vital to the companys success. This role requires you to strategically allocate resources coordinate efforts across departments and consistently track progress toward this goal.

• Funnel Optimization: You will craft and execute a comprehensive growth strategy spanning the entire customer funnel ensuring alignment across all initiatives. This includes a robust acquisition strategy for the top of the funneland optimizations at the middle and bottom to reduce friction and increase completion and conversion rates.

• Product Marketing: Oversee product marketing initiatives including developing positioning pricing messaging paywall and gotomarket strategies; and seamlessly integrate product marketing throughout the customer lifecycle.

• Performance Marketing: Own a multimilliondollar budget to drive user growth across paid media channels.Oversee the refinement of media mix and marketing attribution models to optimize resource allocation and drive growth.

• Lifecycle and Retention: You will take ownership of our existing subscriber bases health deeply understand the customer journey and develop engagement and retention strategies designed to boost renewal rates and reduce churn.

• DataDriven Insights: You will utilize data analytics and market research to inform your growth strategies identify new opportunities and track performance against KPIs across marketing campaigns based on customer insights and behavior.

• Customer Focus: You will partner with Product Brand and Customer Insights teams to champion a customercentric approach ensuring that marketing strategies resonate with sports fans and creative meaningful experiences throughout their journey.

• Sports Marketing: You will leverage your deep understanding of sports marketing to help ensure the teams campaigns are developed to effectively engage and grow our target audience of sports fans.

• Innovation and Best Practices: You will foster a culture of innovation and experimentation within the marketing team. By staying abreast of industry trends and best practices in sports and streaming youll introduce fresh ideas and approaches to strengthen our competitive position in the market.

• Collaboration and Influence: Excellent leadership communication and collaboration skills with the ability to influence crossfunctional teams and masterfully navigate executive stakeholders.

OUR COMMITMENT TO DIVERSITY:

At FloSports we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out embraces and celebrates our individual differences ideas and talent. FloSports is committed to the pursuit of a fair equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. As such we are intentional in our hiring practices in an effort to overcome systemic biases we may be blind to. FloSports has adopted the blind recruiting process which aims to open our opportunities up to more candidates help us be more objective in how we review applicants and mitigate bias in our decision making processes.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the AustinAmerican Statesman

• Annual equity awards for all top performers

• Competitive and comprehensive medical dental and vision plans

• Peace of mind through companypaid shortterm disability longterm disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Unlimited paid time off

• Hackathons and a full calendar of teambuilding and social events

• Free laundry service for all positions that require travel

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar catered lunch and breakfast tacos every week

Required Experience:

Chief