Freelance Digital PR Specialist

Freelance Digital PR Specialist

Parttime 9.25 days per month) starting on a contract until December 2025.

Remote based in South Africa or UK.

About Greenpark

Greenpark is a global awardwinning performancedriven content leader and brand publishing agency.Our Purposeis to help brands create meaningful connections that impact peoples lives through performancedriven contentfor search and social. Our unique expertise in Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and inhouse model.

We do this for a global client portfolio including Unilever Campari Group AIA Sanofi Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.

Our Values

As a company we strive and act together in our ambition to make a positive impact for the people and brands we serve we do everything with kindness and respect at the core. We Strive Acting Together With Kindness are the values that guide us.

What youll do

Work closely with the Digital PR Lead and wider account team to deliver strong PR campaigns & strategy;

Measure and report on success of PR activity both from a brand awareness and an Offsite SEO perspective;

Develop and maintain strong personal relationships with key publishers (journalists influencers and PRs) entailing identification of key publications through social media/link analysis use of journalist databases real engagement with online communities and attending industry events and relationship building through exclusive content & opportunities events & seminars;

Maintain and develop press influencer and media contact database as well as creating relevant contact lists for client campaigns;

Conducting relevant research into strong story/PR/content ideas;

Taking the lead on Digital PR strategy for the EMEA market including campaignlevel ideation briefing of internal teams to create assets crafting press releases and pitches and carrying out media relations work in line with account KPIs;

Monitoring the news cycle for reactive opportunities for link placement;

Working closely with Digital PR Lead and wider account team to build compelling strategies that consistently achieve against KPIs while following best practice guidelines for Digital PR;

Building strong relationships with clientside stakeholders by attending client meetings reporting on progress and responding effectively to client comms;

Ad hoc related tasks as required.

About you

Strong interest in digital media/advertising essential (including social/influencer) and experience beneficial.

Highly organised with an eye for accuracy and detail.

Excellent verbal and written communication skills.

Professional and positive attitude.

Teamorientated.

Calm and assertive in times of conflict or high pressure.

Curious and ambitious.

You live & breathe Greenparks core valueschampioning openness respect innovation and teamworkso that every interaction both internally and externally reflects our commitment to our values.

At Greenpark we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background identity and experience across our global workforce. By fostering a culture of respect inclusivity and collaboration were committed to ensuring everyones voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other protected characteristics.

Required Experience:

Manager