Campaign Manager Category Growth Specialist

Takealot a leading South African online retailer is looking for a highly talented Campaign Manager: Category Growth Specialistto join our team in Cape Town.

We are a young dynamic hypergrowth company looking for smart creative hardworking people to join us. We offer marketrelated benefits a great work environment and a promise that you wont be bored as long as you are prepared for a challenge and want to build something great.

This role reports to the Head of Performance & Projects

Your responsibilities will include:

• Develop and implement a social media paid content strategy that supports takealot.coms Marketing objectives (with external counsel/workshop from brand strategy partners where required). Integrating Paid and Organic with Paid strategic & implementation support from our Head of Performance Marketing and external agency.
• Run Optimise and Manage Takealots performance channels with a core focus across Paid Social and reporting on a daily weekly and monthly basis to the internal and external stakeholders.
• Liaise with other departments to direct the marketing priorities that enable business success across paid social & other paid media channels.
• Build and maintain relationships with our commercial partners at an account manager level and advise on best practices across performance and organic media channels.
• Develop & execute Paid Social Media strategies for key business categories
• Work closely with the Social Media Manager to align organic & paid strategies and campaigns across social media.
• Work closely with the Social Media Manager to build channelspecific content plans that engage and excite followers across all social media channels
• Execute all commercial paid campaigns as booked by the Advertising or Retail Marketing teams
• Technical implementation of campaign strategies (campaign setup bidding strategy executions and feedback loop) and A/B test across all performance marketing channels.
• Run Optimize and Manage our campaign sets across various channels(Google Facebook TikTok etc) and platforms (web app)
• Develop scale and continuously refine and optimize our campaign strategy for the future ensuring our fullfunnel marketing strategy complements each performance channel.
• Plot out the categoryspecific growth across digital channels identifying strategic growth audiences and building a highquality categoryspecific media plan.

Attributes required:

• Datadriven decisionmaking capabilities with the ability to converse with all levels of management about their approach.
• A strong problemsolving and solutionorientated mindset.
• Attention to detail in all levels of their approach to campaign management. (Campaign set up and reporting)
• Ecommerce experience (Required)

Qualifications and Experience:

• A tertiary qualification is required preferably in Marketing Statistics Mathematics or Computer Science
• At least 35 years of experience in a campaign manager role.
• Certifications: Google Ads (Required) Google Analytics (Required) DoubleClick (Beneficial)
• Experience on the following platforms:
• Google Ads (Required) Includes Search(Required) Shopping(Required) Discover(Beneficial) YouTube(Required) and App Campaign (Beneficial)
• Google Marketing Platform: (Having experience across all is beneficial but not required)
• SA360 (Beneficial)
• DV360 and CM360 (Beneficial)
• GA360 (Beneficial) and GA4(Beneficial)
• Experience on the following platforms Social Platforms:
• Meta Ads Facebook Instagram Whatsapp) (Required)
• TikTok (Required)
• Snapchat (Beneficial)

The Environment:

• takealot employees are entrepreneurial and dynamic smart customer centric fun and have the shared ambition of takealot being the leading e commerce company in Africa.
• We have fun work hard take ownership work in teams to create solutions and are always open to direct feedback/new ideas on where we can improve.
• We are short on ego and high on output.
• We are doers and not only thinkers its all in the after all.
• We love what we do and what we are creating.

We seek to Employ an Extra Ordinary Mind who:

• is forthright but respectful
• is an expert at doing who can not only design but also execute
• is analytical able to use data to make decisions
• is competitive selfdirected and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
• is passionate about the potential of ecommerce and delivering a worldclass customer experience
• is entrepreneurial thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
• is able to think about problems from a business perspective using technical and product input
• is curious and challenge the status quo
• is innovative and enjoys iteration
• is collaborative
• will be at the cutting edge of developing new concepts for takealot.
• thinks like an owner of the business.
• is SMART has INTEGRITY and is HARDWORKING

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities to apply.