OluKai Marketing Manager Specialty

Who We Are:
At OluKai we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy.

We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.

Our customers and staff embody the connection that exists between people and the ocean it is our Culture. We want to build a team of individuals who embrace this culture and have a passion for providing premium products and service to our customers.

About The Role:

The Marketing Manager is responsible for driving brand energy through the wholesale specialty channels instore supported ads and online. This role will work hand in hand with sales management to ensure that brand standards are clearly articulated branded materials are available and we achieve consistency in . This role is responsible for the strategy ideation creation and of sellin and sellthrough tools materials and messages; providing a clear handoff to sales teams to deploy assets.

Responsibilities include but are not limited to:

Elevate the InStore Experience:

• Innovate within the store environment to ensure were on top of trends technology and providing the best overall experience.
• Develop new tools to support the instore environment.
• Create a comprehensive environments program that ensures OluKai looks the best with a high degree of compatibility between elements to allow for easy expansion of the program.
• Manage inventory and vendor process of all fixture & display tools to reorder and design new items.
• Work closely with sales to identify specific opportunities by account to enhance the brands presence instore adopting a bestinclass approach for retail partners.
• Execute custombuild outs when necessary and appropriate.
• Monitor and manage the of the brand at 3rd party retail through tools strategic guides and handson store visits.
• Quarterly market visits planned and more as needed to support the business.

Coop Programs:

• Develop and manage coop programs manage budgets providing strategy and creative support and to achieve sellthru goals.
• Seasonally plan and execute coop partnership meetings with sales representatives and specialty accounts.
• Execute multidoor national programs such as sales contests window programs and instore events. Support by all means necessary.

Brand Asset Creation:

• Develop bestinclass tools that elevate OluKais positioning within wholesale.
• Manage and create a social sharing tool and DAM for easy access by accounts.
• Create suite of assets for offline use to ensure premium branded of all materials brand and product education.
• Develop innovative solutions that help our partners increase traffic and drive sales of OluKai.

Premiums Management:

• Concept and develop premium high quality goods that are used by sales representatives to drive brand awareness and relationships with specialty retailers.
• Manage all aspects of premiums production from prototype approval budget approval timeline & deliveries management deployment and end use feedback

Brand Training:

• Training is a key element of the OluKai brand; develop innovative experiences and training methods that help the retail associates articulate why OluKai is better.
• Own online training platform.
• Develop tools for reps to use for in person trainings and clinics.

Support Marketing Go to Market Launches:

• Ideation brainstorming solutionsoriented for 3rd party channels and more.
• Content creation as necessary.
• Align all 3rd party channels with GTM thinking timing and product priorities.

Support the sellin process:

• Manage endtoend development of sellin tools such as line guides sellin sheets and merchandising programs.
• Support seasonal sales meeting experiences and trade shows marketing presentations graphics photoshoots/ lineguide asset creation.
  

Additional:

• Support sales with creative requests as needed to ensure brand consistency and integrity.
  
• Other responsibilities as assigned.

Requirements and Qualifications:

• Bachelors degree in Marketing Communications or other related field
• 5 to 7 years of marketing experience footwear or lifestyle brand a plus
• Management experience
• Strong analytical skills and structured problem solving skills
• Exceptional interpersonal and communication
• Proven track record of taking ownership and driving results
• Demonstrated leadership skills
• Asana or similar project management software experience a plus
• Highly organized highly effective highly connected to brand and people

Location & Office Structure: This is an inoffice hybrid position mandatory 4 days per week in office in Irvine CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.

Compensation: The salary range for this position is $80000 to $110000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.

Benefits and Perks:

• Complimentary chef prepared breakfast and lunch provided Monday Thursday
• Generous product gift program and all brand discounts
• Growth opportunities within the Archipelago family of brands: OluKai Kaenon Melin Roark
• Company bonus program
• 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
• Wellness program including but not limited to inoffice gym and group fitness classes
• Medical Dental Vision insurance in accordance with plan guidelines
• Company paid life insurance
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
• Paid beach and giveback days bi annual team building events and other in person celebrations
• Work with talented and great people who share a love of the ocean lifestyle
• OluKai is a Certified B Corporation with paid company service days
• Dog friendly office
  
  

Archipelago Companies values a diverse inclusive and entrepreneurial workforce and culture and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability please contact us at Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Required Experience:

Manager