Category Marketing Manager Beauty

takealot a leading South African online retailer is looking for a highly talented Category Marketing Manager: Beautyto join our team in Cape Town.

We are a young dynamic hyper growth company looking for smart creative hardworking people with integrity to join us. We offer a market related Total Remuneration Package which allows full flexibility according to your needs a great work environment and a promise that you wont be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Head of Category Marketing & Partnerships.

Your responsibilities will include:

• Develop and implement effective marketing strategies for a the Beauty category to drive customer engagement adoption brand awareness GMV and market share growth objectives
• Conduct market research and analysis to identify customer needs preferences and trends within the category and use this information to develop targeted marketing campaigns and initiatives.
• Collaborate with crossfunctional teams including Retail & Marketplace Advertising and Marketing production and design to ensure alignment of marketing strategies with business objectives and campaign calendar / roadmap.
• Create and manage marketing budgets for the category allocating resources effectively to maximize return on investment.
• Create and own the category supplier and brand marketing plans and marketing calendar.
• Plan and execute integrated marketing campaigns across various channels including paid / performance social media CRM marketing events and brand & comms ATL to reach the target audience and achieve growth objectives
• Monitor and analyze marketing campaign performance using datadriven insights to optimize strategies improve conversion rates and drive continuous improvement.
• Develop and maintain strong relationships with external stakeholders such as suppliers industry partners and influencers to enhance brand positioning and expand market reach.
• Build relationships with suppliers sellers and partners to identify strong cobranding opportunities and craft value exchange / coop marketing agreements with these partners. In addition you will be required to drive commercial opportunities with suppliers through the crafting of proposals timeous of campaigns and post campaign reporting.
• Stay uptodate with and share industry trends competitor activities and emerging marketing techniques and make recommendations for adapting strategies to maintain a competitive edge.
• Collaborate with the marketing team to foster a highperforming and collaborative work environment to achieve category marketing objectives
• Collaborate with the Advertising team to develop effective campaigns materials and promotions that align with marketing strategies and support growth GMV and Advertising revenue goals.
• Operational and Management reporting weekly and monthly

Attributes required:

• Beauty category knowledge essential
• Demonstrable negotiation skills
• Strong knowledge of marketing principles techniques and best practices with a demonstrated track record of successful marketing campaigns and initiatives.
• Excellent analytical skills and ability to translate data into actionable insights to drive marketing strategy and decisionmaking.
• Strong project management skills with the ability to effectively prioritize and manage multiple projects in a fastpaced environment.
• Exceptional communication and interpersonal skills with the ability to collaborate effectively with crossfunctional teams and build relationships with internal and external stakeholders.
• Creative thinking and problemsolving abilities with a keen eye for detail and a strong sense of aesthetics.
• Proficiency in marketing software and tools including analytics platforms CRM systems email marketing platforms and social media management tools.
• Demonstrated leadership skills and experience in managing a team including the ability to provide guidance feedback and support to team members.
• Flexibility and adaptability to navigate ambiguity and thrive in a dynamic evolving industry.

Qualifications and Experience:

• Bachelors degree or equivalent qualification in business marketing or communication
• A minimum of 810 years marketing & retail experience
• Experience working across marketing channels Digital ATL Partnerships Commercial with demonstrable results
• Beauty category knowledge essential
• Retail or ecommerce marketing experience beneficial
• Demonstrable negotiation skills
• Experience in developing and managing annual marketing budgets
• Proven experience in category marketing brand management or product marketing preferably within a similar industry or product category.
• Strong knowledge of marketing principles techniques and best practices with a demonstrated track record of successful marketing campaigns and initiatives.
• Excellent analytical skills and ability to translate data into actionable insights to drive marketing strategy and decisionmaking.
• Strong project management skills with the ability to effectively prioritize and manage multiple projects in a fastpaced environment.
• Exceptional communication and interpersonal skills with the ability to collaborate effectively with crossfunctional teams and build relationships with internal and external stakeholders.
• Creative thinking and problemsolving abilities with a keen eye for detail and a strong sense of aesthetics.
• Proficiency in marketing software and tools including analytics platforms CRM systems email marketing platforms and social media management tools.
• Demonstrated leadership skills and experience in managing a team including the ability to provide guidance feedback and support to team members.
• Flexibility and adaptability to navigate ambiguity and thrive in a dynamic evolving industry.
• An understanding of ecommerce and the key levers that drive sales in an ecommerce environment
• A strong working knowledge of Google Sheets and Microsoft Excel is required
• Tech Savvy have a passion for technology and how to use technological solutions to improve performance

The Environment:

• takealot employees are entrepreneurial and dynamic smart customercentric fun and have the shared ambition of takealot being the leading ecommerce company in Africa.
• We have fun work hard take ownership work in teams to create solutions and are always open to direct feedback/new ideas on where we can improve.
• We are short on ego and high on output.
• We are doers and not only thinkers its all in the after all.
• We love what we do and what we are creating.

We seek to Employ an Extra Ordinary Mind who:

• is respectful but forthright
• is an expert at doing who can not only design but also execute
• is analytical able to use data to make decisions
• is competitive selfdirected and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours)
• is passionate about the potential of ecommerce and delivering a worldclass customer experience
• is entrepreneurial thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
• is business SMART. Able to think about problems from a business perspective using technical and product input;
• is curious and challenge the status quo
• is innovative and enjoys iteration
• is collaborative
• will be at the cutting edge of developing new concepts for takealot
• thinks like an owner of the business
• is SMART has INTEGRITY and is HARD WORKING

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference