Salesforce Marketing Cloud Architect
Salesforce Marketing Cloud Architect
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Job Description
At U.S. Bank were on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions enabling the communities we support to grow and succeed in the right ways all more confidently and more oftenthats what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life and each person is unique in their potential. A career with U.S. Bank gives you a wide evergrowing range of opportunities to discover what makes you thrive. Try new things learn new skills and discover what you excel atall from Day One.
Job Description
This position is located within the European Marketing team. We are seeking an innovative and technically skilledMarketing Cloud Technical Architectto design build and deploy scalable marketing solutions using Salesforce Marketing Cloud (SFMC). In this role you will develop personalized datadriven customer experiences that drive business value.
As a key contributor to our marketing technology ecosystem you will define document and implement solutions that align with business goals while integrating seamlessly with Salesforce CRM and other platforms. You will also take ownership of campaign deployments technical configurations and postcampaign reporting ensuring measurable results and continuous optimization.
Your will be focused on solution architecture application design development campaign deployment support of Salesforce Marketing Cloud (SFMC) and integrations into other technology platforms.
Key Responsibilities:
Solution Architecture & Development
- Design and document scalable bestpractice solutions using Salesforce Marketing Cloud functionalities including Email Studio Mobile Studio Automation Studio Journey Builder Interaction Studio Ad Studio and Audience Builder.
- Translate business requirements and user stories into robust actionable solutions that optimize marketing workflows.
- Build test and deploy custom components such as journey builder activities templates and APIs.
- Develop best practices for marketing automation and ensure alignment with business goals.
- Provide expert technical support on HTML CSS JavaScript SQL and AMPScript for advanced content development data analysis & optimisation
- Develop and deliver solution specifications and templates for use across campaigns and journeys.
- Perform integrations between Salesforce Marketing Cloud and other platforms
- Create and manage segmentation personalization and data flows using SQL AMPScript and REST/SOAP APIs.
- Provide technical expertise on omnichannel marketing integrations (social media SMS chat) and thirdparty data platforms.
- Stay updated on new features and functionalities within Salesforce Marketing Cloud identifying opportunities for continuous improvement.
- Set up shortcode applications configure SMS campaigns in Mobile Studio and integrate mobile app notifications.
Campaign Deployment &
- Develop and execute crosschannel campaigns including email SMS mobile notifications and custom journeys.
- Implement and manage automations using Automation Studio to streamline marketing operations.
- Ensure all campaigns are rigorously tested compliant with security and regulatory standards and receive necessary approvals from Legal & Compliance teams.
- Generate postcampaign performance reports providing actionable insights and recommendations to optimize future campaigns.
- Maintain auditcompliant processes and keep documentation organized in shared platforms.
You may be asked to perform tasks as required by management deemed as a reasonable request. The responsibilities tasks and duties of the job holder might differ from those outlined in the job description.
Qualifications & Experience
- Bachelors degree in information technology management or related discipline or equivalent 35 years of direct experience with Salesforce Marketing Cloud
- Certified Salesforce Marketing Cloud Administrator and Developer.
- Strong expertise in SFMC tools including Content Builder Automation Studio and Journey Builder.
- Demonstrable proficiency in HTML CSS JavaScript AMPScript and SQL.
- Experience with Salesforce Core and its integration with Marketing Cloud
- Familiarity with REST/SOAP APIs and security protocols such as TLS SSL and data encryption.
- Proven experience in managing omnichannel marketing integrations (social media SMS chat).
- Experience with customer data platforms (e.g. Salesforce CDP Adobe Experience Platform Segment).
- Knowledge of Pardot and its integration with Salesforce Marketing Cloud a plus
- Familiarity with mobile app SDKs and APIbased integrations.
- Demonstrable expertise in Salesforce CRM reporting & analytics
- Experience with one Customer Data Platform (Salesforce CDP Adobe Experience Platform Segment etc. a plus
Key Attributes
- Strong problemsolving and analytical skills with exceptional attention to detail.
- Excellent communication and interpersonal skills with the ability to engage effectively across all organizational levels.
- A collaborative mindset with a proactive approach to challenges and opportunities.
- Ability to work independently in a remote or distributed environment managing multiple projects with efficiency.
This job description is a summary of the typical functions of the role not an exhaustive or comprehensive list of possible role responsibilities tasks and duties and is subject to review.
The role offers a hybrid/flexible schedule which means theres an inoffice expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If theres anything we can do to accommodate a disability during any portion of the application or hiring process please refer to ourdisability accommodations for applicants.
Benefits:
We offer an exciting fastpaced and diverse working environment with employees of many different nationalities. We provide benefits to help you protect your health and financial security; and give you peace of mind. We also invest in your career growth with development resources that give you the opportunity to stretch and shine.
Employment Type
Full-Time
