Marketing Campaigns Manager
Marketing Campaigns Manager
Posted on :
06-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-04-2025
Job Description
This role is ideal for an experienced marketer with 35 years of experience in demand generation and accountbased marketing (ABM) who thrives in developing and executing integrated campaigns that drive pipeline and revenue growth. As the Marketing Campaigns Manager you will manage endtoend marketing campaigns aligning with sales and marketing teams to deliver targeted initiatives that engage prospects and customers. You will also play a key role in developing ABM strategies to strengthen relationships with key accounts and accelerate sales opportunities.
Roles at Zoot require a player coach mindset meaning youll lead efforts and collaborate with other Zooters but also roll up your sleeves to write copy generate campaign visual concepts and more.
Key Responsibilities
- Campaign Strategy and Development
- Develop and execute integrated marketing campaigns across digital email social media and other channels to generate demand and drive pipeline growth.
- Collaborate with content design and product marketing teams to create campaign assets and messaging tailored to target audiences.
- Plan and manage timelines budgets and campaign goals to ensure successful .
- AccountBased Marketing (ABM)
- Design and execute tailored ABM strategies to engage highvalue accounts and support the sales team in closing deals.
- Personalize messaging and outreach based on account needs challenges and goals.
- Work closely with sales to align on target accounts outreach strategies and reporting.
- Demand Generation
- Create and optimize lead generation campaigns to attract and convert prospects through inbound and outbound channels.
- Leverage paid advertising email marketing webinars and content syndication to drive qualified leads.
- Performance Tracking and Optimization
- Monitor campaign performance metrics including lead generation MQLs SQLs pipeline contribution and ROI.
- Use data insights to optimize campaigns and improve effectiveness over time.
- Provide regular reports on campaign performance and recommendations for improvement.
- Collaboration and Alignment
- Partner with the sales team to ensure alignment on campaign goals lead followup and feedback.
- Work with the content and design teams to create compelling assets that resonate with target audiences.
- Marketing Automation and CRM
- Manage campaigns through marketing automation platforms (e.g. HubSpot Marketo Pardot) and CRM systems (e.g. Salesforce).
- Build and maintain workflows lead scoring and segmentation for effective campaign .
- Stay Ahead of Trends
- Stay informed about the latest trends in demand generation ABM and B2B marketing to bring innovative ideas to the team.
- Experiment with new tools tactics and strategies to enhance campaign performance.
Qualifications and Skills
- Bachelors degree in Marketing Business or a related field.
- 35 years of experience in demand generation ABM or B2B marketing preferably in SaaS or technology industries.
- Proven track record of developing and executing successful marketing campaigns that drive measurable results.
- Strong understanding of ABM strategies demand generation best practices and lead management.
- Proficiency with marketing automation platforms (e.g. HubSpot Marketo Pardot) and CRM systems (e.g. Salesforce).
- Analytical mindset with the ability to measure and report on campaign performance.
- Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Strong collaboration skills and experience working crossfunctionally with sales content and product teams.
Required Experience:
Manager
Employment Type
Full Time
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