Lifecycle Marketing Manager

Job Title: Senior Lifecycle Marketing Manager or Lifecycle Marketing Manager
Location: New York City NY
Department: Marketing
Reports To: Marketing Director

Overview

Kate McLeod makes solid body care products that melt natures most moisturizing ingredients directly into the skin. At the heart of everything we do is a commitment to creating meaningful longterm connections with our customers. Were looking for a strategic datadriven Lifecycle Marketing Manager to own and optimize the customer experience from the moment they land on our website through to conversion retention subscription and beyond. This person will be responsible for crafting bestinclass highly personalized customer journeys through web email and SMS ensuring every touchpoint is intentional engaging and drives loyalty.

Who You Are

You are obsessed with the customer journey and have a deep understanding of how to strategically nurture relationships across various touchpoints. You thrive on datadriven decisionmaking and have a proven track record of optimizing customer lifecycle strategies. Youre passionate about clean beauty wellness and sustainability and you have a deep understanding of how to cater to different audience segments adapting messaging and experiences to meet their unique needs and preferences. Youre eager to own and enhance our retention strategy driving not just transactions but brand love and longterm engagement.

Key Responsibilities

Lifecycle & Retention Marketing

• Develop and execute a holistic customer lifecycle strategy ensuring seamless transitions from acquisition to retention and subscription.
• Own and optimize email and SMS marketing deploying personalized behaviorbased flows to increase engagement and repeat purchases.
• Continuously analyze customer data and behavior to refine segmentation improve retention and drive LTV (lifetime value).
• Launch and optimize automated flows including welcome abandonment postpurchase replenishment and winback sequences.
• Develop loyalty and referral strategies to increase engagement and advocacy.
• Leverage A/B testing to improve email open rates clickthrough rates and conversion rates.

Website & Conversion Optimization

• Partner with the ecommerce agency to enhance the onsite customer journey ensuring a frictionless highconverting experience from landing page to checkout.
• Identify and execute conversion rate optimization (CRO) strategies including landing page testing personalized content and product recommendations
• Work closely with the creative and social media team to ensure that website content aligns with lifecycle goals.

Customer Insights & Data Strategy

• Develop a deep understanding of customer behavior using data to drive decisionmaking and refine messaging.
• Monitor and report on key customer KPIs including churn rate AOV (average order value) repeat purchase rate and LTV.
• Partner with the customer service and operations teams to leverage insights from postpurchase surveys customer service interactions and subscription data.

Collaboration & Leadership

• Work crossfunctionally with marketing creative product and operations teams to ensure a consistent hightouch customer experience.
• Stay ahead of industry trends technologies and customer engagement best practices to continuously evolve our retention strategy.
• Own relationships with email/SMS providers (e.g. Klaviyo) and other key technology partners (e.g. Shopify).

What Were Looking For

• 510 years of experience in lifecycle marketing retention marketing or CRM
• Experience in ecommerce DTC required; experience in the beauty industry preferred
• Expertise in email and SMS marketing platforms (Klaviyo Attentive Postscript etc. and a strong understanding of automation segmentation and performance tracking.
• Experience with Shopify Plus customer analytics tools and conversion optimization strategies.
• Deep understanding of customer behavior segmentation and personalization to create engaging highconverting experiences.
• A datadriven strategic thinker who thrives in a fastpaced collaborative environment.
• Passion for clean beauty wellness and sustainability with a desire to build deep customer relationships and drive brand loyalty.
• #LIDN1