Content Marketing Specialist FS Aftermarket
Content Marketing Specialist FS Aftermarket
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Job Description
WHO WE ARE:
The Federal Signal (FS) Aftermarket group consists of several business units each a subsidiary of Federal Signal a publicly traded company (NYSE: FSS). Together the FS Aftermarket business units form a cohesive network dedicated to supplying and supporting infrastructure maintenance requirements across North America.
FS Aftermarket includes four primary business units: Joe Johnson Equipment (JJE) FS Solutions FS Depot and Westech. The group includes a diverse range of operations such as dealerships manufacturing parts fabrication parts warehousing & parts procurement.
Content Marketing Specialist FS Aftermarket
The Content Marketing Specialist is responsible for researching writing and creating content to build awareness for multiple brands in the Federal Signal (FS) Aftermarket organization including articles for industry trade publications emails blogs website content newsletters and social postings. This individual will analyze content performance refine strategies and stay ahead of industry trends to engage audiences and generate leads. This position reports into the Senior Director of Marketing FS Aftermarket.
OFFICE LOCATION: Monroe North Carolina
EMPLOYMENT TYPE:
- 1 Vacancy
- Permanent/FullTime
- 4days in office 1day work from home
TOTAL REWARDS OVERVIEW:
- Competitive Base Salary
- Annual Bonus Opportunity and Performance Review
- Premium Health Insurance Benefits
- Paid Vacation and Paid Personal Days
- Company Paid Holidays
- 401(k) Employer matching
- Equipment Supplied: Laptop
ABOUT YOU:
- Strong working knowledge of Microsoft Office and project management tools (Asana or similar)
- Strong working knowledge of Adobe Creative Suite (Photoshop Illustrator InDesign)
- Experience with Constant Contact Hubspot Google Analytics and SEMRush is desired
- Outstanding verbal and written communication skills with the ability to interact well with
people at all levels of the organization - Exceptional attention to detail time management and organizational skills
- Ability to understand technical information and create content explaining technical information in laymens terms
- Ability to think critically and solve problems
- Ability to use data to make informed decisions and plan tactics based on objectives
- Selfdirected resultsoriented teamplayer with a proven ability to multitask meet deadlines and adapt to changing priorities as business needs evolve
POSITION REQUIREMENTS/QUALIFICATIONS:
Education/ Certification:
- Degree in Marketing Communications Business or a related field required
- Valid drivers license with a clean drivers abstract
- Must be able to pass a preemployment background check
Experience:
- Proven experience 35 years) of content creation copywriting social media management or PR experience in industrial products
- Experience following multiple brand guidelines preferred
- Background creating content across multiple channels including publications websites social channels
POSITION RESPONSIBILITIES:
This position will develop content ideas and provide expertise and guidance to help build awareness of FS Aftermarkets brands within the industries we serve. The goal is to drive traffic and create engagement on our social channels and websites and create conversions.
- Write engaging blog posts articles newsletters and other publications including social media as required to educate and inform target audiences and increase brand awareness
- Develop persuasive and actionoriented copy for email marketing campaigns
- Craft website copy the enhances user experience while maintaining consistent branding
- Produce various content including service pages and FAQs to improve conversions
- Conduct keyword research to identify highvalue keywords relevant to the industry and audience
- Optimize content with meta tags heading internal links and other SEO elements
- Monitor keyword performance and adapt strategies to maintain rankings
- Develop and maintain the master content calendar across the multiple business units
- Collaborate with team members to ensure content aligns with overall branding and goals
- Utilize analytics tools available to track content performance
- Generate reports to measure content impact such as traffic conversion rates and/or ROI
- Collaborate with product and sales teams to ensure content aligns with messaging goals
- Maintain a consistent brand tone style and message across all channels based for multiple business units
- Follow industry and marketing trends to identify areas for innovation
- Other projects and tasks as assigned
OTHER DETAILS
Work Environment:
- Primarily office environment
Travel Expectations:
- Limited travel required
Our Core People Values
Leadership Customer Excellence Integrity Inspiration Teamwork Innovation and Ambition.
If you are looking for a new opportunity then we at Joe Johnson Equipment welcome your application. We encourage applications from all qualified persons however only those who are being considered for the position will be contacted.
If you are contacted for an interview and require any accommodation please notify HR in advance and we will provide applicable accommodation.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
