SEO & Content Manager
SEO & Content Manager
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Job Description
OVERVIEW:
Are you ready to lead the next evolution in organic discovery
Were looking for an ambitious SEO & Content Manager to take the reins of our SEO & Content strategy and drive forward Gymsharks visibility across traditional search AI-powered discovery and social search. This is more than just a management role its a chance to shape how millions of people discover Gymshark.
WHAT YOULL BE DOING:
In this role youll lead a high-performing team spanning Technical SEO SEO Content and our owned editorial platform Gymshark Central. Youll work cross-functionally across the business championing SEO and content innovation aligning with wider marketing strategies and ensuring were consistently ahead of the curve.
Develop and execute multi-channel SEO & Content strategies to grow visibility across traditional search (Google Bing) AI-powered platforms (LLMs AI Overviews) and social search (TikTok Instagram YouTube Pinterest).
Own forecasting and performance reporting providing clear KPIs strategic direction and actionable insights for senior leadership.
Champion innovation with a test-and-learn mindset ensuring the SEO & Content strategy evolves with emerging trends and platforms.
Lead cross-functional collaboration partnering with Social Tech Product and Marketing teams to align on shared objectives and drive organic growth.
Oversee App Store Optimization (ASO) for both training and e-commerce apps including research content creation and performance reporting.
Manage key external relationships with partners and tool providers ensuring alignment with strategic goals and staying ahead of industry innovation.
Drive team performance and development ensuring deadlines are met strategic objectives are supported and the team continues to grow both personally and professionally.
Stay ahead of SEO and content industry trends championing the role of organic discovery across the business.
WHAT YOULL NEED:
Essential Criteria:
- Experience in SEO or organic discovery ideally within the ecommerce sector.
- Experience executing onsite and offsiteSEO strategies.
- Informed and curious about AI (LLMs AI Overviews conversational AI) and social search.
- Confidentusing Google AnalyticsGoogle Search Consoleand Google Keyword Planner.
- Experience using key SEOperformance tools including but not limited to Ahrefs Screaming Frog SEOMonitor.
- Strong data analysis skills and a confident Excel user.
- Demonstrable ability to launch projects and work as a team.
- Confidence in presenting findings to the team.
- Ability to communicate clearly and concisely with a range of audiences.
- Strong communication skills (written and verbal).
- Ability to collaboratewith key stakeholdersand driveSEO & Contentperformanceforward forGymshark.
WHAT YOU COULD ALSO HAVE:
- Experience planning ASO strategies.
- Experience working with freelance and outsourced content writers/contributors.
- An understanding and appreciation for the wider marketing funnel and how channels work together for success.
- Willing to challenge and be challenged.
- Willingness to give and receive effective feedback.
This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSHQ Solihull UK.
CLOSING DATE: Tuesday 5th August 2025
BELONGING AT GYMSHARK.
Our mission is to be a place where everyone belongs. Were an equal opportunities employer and for us that means we always strive to be as inclusive as possible in all aspects of employment right from your application. Were committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If youd like to request a reasonable adjustment please email .
ABOUT US.
Were here to unite the conditioning community. We believe that putting the sweat in today prepares us for tomorrow. So we give people the tools they need to reach further go faster be stronger. We celebrate those who show up for themselves to be their physical or mental best whatever that means for them. Its what we want for our community and our team. A team thats growing rapidly around the world. A collective of talented individuals working together to invent Gymsharks future. Our plans are ambitious and were looking for people who want to join us for the ride our growth will be your growth.
THE PERKS.
Competitive Win Together Lose Together Bonus
Choice of Private Medical Insurance or Healthcare Cash Plan paid for by us!
25 days holidays your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
A truly Flexible Working Culture
A collaborative creative and inspiring working environment
Employer pension contributions up to 7%
Life Assurance at four times your basic salary
50% Gymshark Discount
Gymshark Gift Card for each year of service
Financial Physical and Mental Wellbeing Support
Great Training and Learning Resources
Choice of hardware and access to the best software
Paid time off when youre physically and mentally unwell
Very Generous Family Leave package we support you extending your family
Refuel - Healthy fresh food at GSHQ
Lifting Club (LC) Gym Membership
Free monthly massages
Beauty and Barber facilities
Free on-site parking
Required Experience:
Manager
Employment Type
Full Time
