Brand Manager
Brand Manager
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$ 114500 - 131200
1 Vacancy
Job Description
About Intradeco Apparel
Founded in 1982 and with deep roots in the textile industry since 1921 Intradeco has grown into a global vertical manufacturing company supplying quality casual clothing and thermal underwear to major retailers in the United States Mexico and Canada. At Intradeco we provide a holistic approach to apparel manufacturing encompassing all stages from ideation phase to final product distribution. Our vertical integration combined with our lean manufacturing capability allows us to respond quickly to market demands handle directtostore and replenishment programs and offer unique flexibility to our customers.
Our Team
We are dedicated to our mission and passionate about collaboration moving quickly and breaking down barriers leveraging technology eliminating bureaucracy and constantly striving to evolve. Our cultural foundation is built on trust teamwork quality sustainability and integrity.
This is a fulltime onsite hybrid position in New York City; MF from 8:30 AM 5:30 PM. Salary Range: $114500 $131200annual.
Who we are looking for:
The Brand Manager will be responsible for developing and managing the overall Company Brand strategies implementing and executing strategic initiatives.
What you will do:
Brand Strategy & Management
- Lead the development of brand building and corporate identity initiatives partnering with Sales/Design/Merchandising/Sourcing and ensuring the brand message is consistent and aligned to the companys vision and business goals
- Own the brand identity ensuring consistency across all marketing channels product lines and customer touchpoints.
- Execute brand segmentation; brand integrity cost/retail differentiation tracking retail bookings hindsight analysis.
- Stay ahead of the market trends by blending insights from consumer behavior data and market research. Integrate findings into strategic decisions.
- Plan oversee and execute seasonal brand campaigns including product launches and promotions.
- Collaborate with the design merchandising and sales team to align product offerings with brand positioning.
- Guide/Direct marketing team to develop and carry out marketing plans including promotional calendars new product introductions and other marketing projects.
- Partner with marketing team to execute marketing initiatives; ecommerce strategies social media posts.
- Ensure brand consistency across retail environments including store layouts signage and visual merchandising.
- Monitor the effectiveness of campaigns across digital and physical platforms optimizing for performance and ROI
- Manage the brand marketing budget ensuring costeffective campaigns and adherence to financial goals
- Evaluate and report on campaign performance presenting insights and recommendations to key stakeholders
- Lead cross functional teams to align on brand goals and ensure timely delivery of projects
- Serve as brand ambassador fostering a culture of creativity collaboration and innovation
- Deliver impactful brand presentations to various stakeholders including clients partners and internal teams.
Who you are:
- Bachelors degree in marketing business administration or a related field.
- 510 years in brand management ideally in the retail or apparel industry.
- A proven track record of developing and executing successful brand strategies.
- Driving force behind product launches marketing campaigns and brand positioning.
- Exceptional communication leadership and collaboration skills.
- Strong understanding of consumer behavior fashion trends and retail dynamics.
- Expertise in digital marketing and ecommerce platforms.
- Team player and problem solver.
- Creative bold thinker who can develop innovative brand strategies.
- Proactive selfstarter.
- Quickly learn and adapt to new programs and processes.
- Multitask and reprioritize frequently.
- Leverage market insights and performance data to build the brands relevancy and retail distribution.
- Competitive Pay We believe in rewarding success and showing our employees just how much theyre valued in a variety of different ways including compensation.
- Health and Wellness Theres nothing basic about our comprehensive health and wellness programs and offerings. While at work and t play we aim to support a healthy lifestyle.
- Time away from work Sometimes we need time away to be with family enjoy our hobbies focus on our health or just simply recharge. We are committed to helping out employees create a worklife harmony!
- Growth and Development We are constantly seeking to offer opportunities and support for personal and professional development.
- Financial planning and wellbeing No matter what financial goals our employees have set we want to help them get there. We offer access to benefits programs and education to help our employees to protect income pay for expenses and invest in the future. Including a generous 401(k) match!
Required Experience:
Manager
Employment Type
Full-Time
