Associate Director of Lifecycle Retention Marketing
Associate Director of Lifecycle Retention Marketing
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1 Vacancy
Job Description
Business Insider is hiring an Associate Director of Lifecycle and Retention Marketing to join our Growth Marketing team. This role will focus on driving engagement conversion and retention among our core audiencetransforming casual readers into loyal subscribers.
Business Insider is for people who are driven optimistic and always looking forward. Our mission is to inspire action through thoughtprovoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible smart sometimes unexpected and always helpful. Our team members embody and uphold Business Insiders three core values: we are all one team we are effective and we strive to get better every day.
Our Growth Marketing team takes a resultsdriven datafocused approach to engaging converting and retaining our target audience. We prioritize collaboration communication and teamwork ensuring we support one another to achieve success.
The Role & Team
As the Associate Director of Lifecycle and Retention Marketing you will drive strategies to guide audiences through the user lifecycle expanding our engaged audience and growing our loyal subscriber base.
In this role you will be instrumental in achieving our companys key objectives: driving loyal repeat visitors and growing our subscription business. You will lead email marketing efforts and collaborate closely with the product team on productled growth initiatives and retention pricing strategies to maximize subscriber LTV and revenue. You will oversee the strategic direction and of key projects while managing a small team responsible for campaign production. This highly visible crossfunctional role will take ownership of existing highimpact email and retention programs while spearheading exciting new initiatives that drive meaningful business growth.
This role reports directly to the VP Growth Marketing and sits on the Growth Marketing Subscriptions team.This position is based in our New York City HQ with a periodic inoffice presence.
Key Responsibilities:
- Lead the endtoend strategy and of email marketing including triggered lifecycle journeys automated news alerts newsletters and ad hoc campaigns across all funnel stages. Stay ahead of industry trends emerging technologies and best practices to optimize performance and drive continuous innovation.
- Utilize deep expertise in customer segmentation and data analytics to develop optimize and scale lifecycle marketing campaigns that are timely relevant and personalized to drive growth across the entire user journey.
- Collaborate crossfunctionally with Marketing Product Data and Analytics teams to develop and optimize strategies that enhance engagement foster loyalty boost subscriber conversion rates and maximize lifetime value.
- Partner closely with the Product team on productled growth initiatives to enhance subscriber retention reduce both voluntary and involuntary churn and increase lifetime value through initiatives like onboarding experiences price testing and other retention & loyalty programs.
- Partner with the Editorial team to gain a deep understanding of our editorial strategy and continuously refine how we leverage content to engage retain and convert our audienceoptimizing initiatives to be more personalized automated and datadriven.
The Ideal Candidate Has:
- Proven expertise and a track record of success in lifecycle and retention marketing with experience in a leadership role.
- Extensive experience in email marketing from strategy to with experience optimizing automated triggered and ad hoc campaigns to drive engagement conversion and retention.
- Proficiency with major ESPs and CRM/lifecycle marketing platforms such as Iterable (preferred) or similar tools.
- Deep passion for lifecycle and retention marketing with a commitment to staying current on industry trends and best practices.
- Datadriven mindset for making strategic decisions identifying key consumer segments defining team prioritization and identifying actionable next steps for campaigns.
- Experience managing and mentoring direct reports.
- Familiarity with subscriptionbased business models is a plus.
Salary & Benefits:
- Base salary: $125000 $150000 (dependent on skills experience and competencies)
- Eligible for annual bonus
- Unlimited PTO 10 paid holidays and 16 weeks of parental leave
- Comprehensive medical dental and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance family planning services mental health reachout and Employee Assistance Programs (EAP)
- Additional benefits include commuter benefits phone reimbursement gym membership discounts and more
Business Insider is committed to providing equal employment opportunities and when making employment decisions does not discriminate based on race ethnicity gender gender identity or expression sex sexual orientation age nationality or national origin religion disability familial status and military or veteran status. We encourage members of traditionally underrepresented groups to apply.
Are you passionate about this opportunity but worried that you dont have 100 of the experience were looking for We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.
Business Insider is a global journalism company that covers the world of business tech innovation and beyond. With headquarters in New York and offices in San Francisco London Belfast and Singapore we reach an audience of more than 375 million with storytelling thats fascinating unexpected and always helpful.
As a company we strive to be inspiring and effective we value Diversity Equity Inclusion and Belonging. Our company motto is get better every day which means we value all people. Diversity reflects the different life experiences identities and perspectives that make each of us unique. For more information on our DEI mission click here.
Required Experience:
Director
Employment Type
Full Time
