Associate Director-Marketing Research
Associate Director-Marketing Research
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Job Description
Hello! Youve landed on this page which means youre interested in working with us. Lets take a sneak peek at what its like to work at Innovaccer.
Go to Market at Innovaccer
Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you lets chat about how you can help us tell our special story.
About the Role
We at Innovaccer are looking for a Head of Market Research for our healthcare technology products catering to the US geography. If you have a background at a top consulting firm (e.g. MBB) or major SaaS organization along with a proven record of shaping deep datadriven white papers highimpact research and thought leadership pieces this position will empower you to elevate Innovaccers market presence.
You will drive highstakes strategic projects that rely on your analytical rigor storytelling prowess and strong understanding of valuebased care. Collaborating closely with crossfunctional teams youll leverage your healthcare technology and marketing expertise to position our products effectively differentiate us in a competitive landscape and inform decisionmaking at the highest levels of our organization.
A Day in the Life
- Lead Advanced Research & Paper Development: Spearhead indepth quantitative and qualitative research initiativesfrom designing comprehensive surveys stakeholder interviews & focus groups to producing consultinggrade white papers. Your outputs will influence Csuite thinking inform thought leadership and power our gotomarket strategies.
- Strategic Segmentation & Thought Leadership: Refine market segmentation frameworks to pinpoint highpotential opportunities across the healthcare ecosystem. Develop insightrich contentblog posts executive memos and external research piecesthat exhibits extensive strategic depth and polish
- Synthesize Competitive Benchmarks & Recommendations: Continuously evaluate Innovaccers offerings against the broader market creating structured analyses and strategic recommendations. Use these insights to enhance our solutions and guide forwardthinking product and marketing roadmaps.
- CrossFunctional Influence & Collaboration: Work closely with Product Sales Marketing and Strategy teams to transform intricate research findings into actionable narratives. Provide executivelevel guidance on positioning differentiation and messaging that resonates with multiple audience segments.
- Advanced Data Analytics: Leverage tools such as Excel Power BI Tableau Python or R to generate actionable insights from large datasets.
- Presentations and Reports: Craft polished presentations executive summaries and indepth white papers that highlight research outcomes guiding strategic decisions and reinforcing Innovaccers authority in healthcare technology.
- Thought Leadership
- Contribute to blog posts external research publications and webinars to enhance brand credibility.
- Develop toptier marketing collateral pitch decks and sales enablement materials that reflect the rigor of consultinglevel analysis.
- Market Vigilance: Stay ahead of emerging U.S. healthcare regulations competitors movements and new technologies in valuebased careensuring our research priorities and market presence remain relevant and futureproof.
What You Need
- 7 years of relevant experience in market research strategic consulting or product marketingwith a track record at top consulting (MBB) or leading SaaS technology companies. Experience in healthcare technology or healthcare IT is highly preferred and a Masters degree is a plus.
- Proven White Paper & Thought Leadership Expertise: Demonstrated ability to craft indepth influential white papers executive summaries or reports that resonate with senior stakeholders and establish brand authority.
- Technical Proficiency: Expertlevel understanding of survey design data analytics and research methodologies.Experience with SPSS SAS Power BI Tableau Python or R is a plus.
- Healthcare Insight: Solid understanding of valuebased care models healthcare payment reform and healthcare industry trends in the U.S.
- Marketing & Strategy : Experience translating research insights into successful marketing strategies that drive measurable business outcomes. Ability to create highimpact research collateral pitch decks and sales enablement materials with the polished depth of consulting deliverables.
- Collaboration & Communication: Exceptional communication interpersonal and stakeholder management skills. Strength in presenting complex data to senior leadership in a concise consultative manner.
- Campaign & Analytics Tools: Familiarity with marketing automation platforms CRM systems and analytics tools is an advantage.
- Work Ethic: Selfmotivated resultsoriented and comfortable thriving in a fastpaced dynamic environment.
We offer competitive benefits to set you up for success in and outside of work.
Heres What We Offer
- Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
- Parental Leave: Experience one of the industrys best parental leave policies to spend time with your new addition.
- Sabbatical Leave Policy: Want to focus on skill development pursue an academic career or just take a break Weve got you covered.
- Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness disease or injury.
- PetFriendly Office*: Spend more time with your treasured friends even when youre away from home. Bring your furry friends with you to the office and let your colleagues become their friends too. *Noida office only
- Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your childs wellbeing first. *India offices
Where and how we work
Disclaimer: Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information we strongly advise you to report them immediately to our HR department at Additionally please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information including bank account details.
Required Experience:
Director
Employment Type
Full Time
