Public Relations Senior Account Manager
Public Relations Senior Account Manager
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Job Description
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams industryleading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP) the creative transformation company. Learn more atwww.bursonglobal.
More about the role
At Burson collaboration and excellence are at the core of everything we do. As a Senior Account Manager youll play a key role in leading strategic campaigns managing client communications and driving content creation to ensure highquality results. Youll cultivate media and influencer relationships secure coverage and craft compelling stories. In addition to overseeing events and reporting youll mentor junior team members and identify new business opportunities. Youll also support financial management and contribute to agency marketing training and innovation. With a solutionsfocused mindset strong organisational skills and adaptability youll make a lasting impact on client success and team culture.
What you will do
Account Management
- Develop and oversee strategic campaign plans PR strategies and content calendars
- Ensure the team delivers highquality results aligned with KPIs
- Lead client and new business briefs defining next steps
- Oversee press materials and content creation ensuring accuracy and impact
- Manage event and serve as the primary client liaison
- Track and analyse campaign performance for continuous improvement
- Escalate issues with solutions for senior team approval
- Manage scope of work (SOW) development and track budgets
Media & Influencer Relations
- Cultivate strong media and influencer networks staying ahead of industry changes
- Secure media and influencer meetings to strengthen relationships and outreach
Client Service
- Manage multiple client accounts and build strong longterm relationships
- Demonstrate deep understanding of client brands objectives and markets
- Offer strategic counsel on industry trends social strategies and content marketing
- Take ownership of client communications including WIP calls and briefings
Team Leadership & Development
- Mentor and develop junior team members ensuring highquality work delivery
- Encourage creative brainstorms and foster innovation
- Guide teams on media pitching client handling and account management
- Provide constructive feedback and conduct performance reviews
Financial & Business Growth
- Identify new business opportunities and contribute to pitches and proposals
- Track budgets timesheets and financial reporting to maintain profitability
- Oversee case study development to showcase campaign successes
Wider Agency Involvement
- Build relationships within Burson and WPP for collaboration and insights
- Contribute to agency marketing training and innovation initiatives
Experience that contributes to success
4 years of experience in public relations preferably within an agency or similar setting
Proven strategic thinker with the ability to create and implement marketing strategies that deliver measurable results
Strong project management skills capable of balancing multiple tasks maintaining attention to detail and ensuring timely
Excellent client relationship management abilities with strong communication skills (both verbal and written) and the capability to lead and mentor teams effectively
You Belong at Burson
Our vision is for Burson to be the leading academy company for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills expand their networks and ultimately produce the best solutions for todays leading brands. Our commitment to your growth is reflected in our robust benefits and people programs which include professional development opportunities mentorship programs with industry leaders tuition reimbursement for continued learning a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson were an agency of learnitalls. We recognize that the things we do best creativity and communications require a level of nuanced understanding. Thats why its imperative for us to hire extraordinarily talented people of all races ethnicities religions abilities sexual orientation and gender identities. Without that we cant do the essential work of inspiring bold ideas fostering constructive dialogue cultivating meaningful experiences and driving innovation and creativity for our partners. Your unique point of viewyour talentis what makes you a #BursonPerson and its how we deliver exceptional results for our clients together.
For more information visitwww.bursonglobal.
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Required Experience:
Manager
Employment Type
Full Time
