Unit Manager - Human ResourcesSenior Unit Manager - Human Resources
Unit Manager - Human ResourcesSenior Unit Manager - Human Resources
Posted on :
05-04-2025
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1 Vacancy
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Job Description
To create engaging highquality content that aligns with the companys brand voice and objectives driving audience engagement and supporting recruitment marketing employer branding and communication strategies. This role focuses on developing creative and impactful written materials for digital platforms campaigns and other related communication.
1.Content Development
oCreate compelling and original content including articles social media posts blogs etc.
oEnsure all content aligns with the companys branding guidelines and tone of voice.
2.Research and Ideation
oResearch industry trends and audience preferences and benchmark competitor strategies to create relevant content.
oGenerate creative ideas for storytelling and campaigns that enhance audience engagement.
3.Content Strategy
oCollaborate with marketing and branding teams to develop and execute content strategies for Employer Branding campaigns.
oOptimize content for SEO and ensure best practices in digital marketing. Can write longform shortform creative copies and other content copies as per the requirements.
4.Editing and Proofreading
oReview and refine content to ensure grammatical accuracy coherence and consistency.
oEnsure content adheres to copyright and data protection standards.
5.Analytics and Performance Tracking
oUse analytics tools to measure the effectiveness of content.
oContinuously refine content strategies based on performance data.
6.Collaboration
oWork closely with designers internal teams and agencies to create integrated campaigns.
oSupport employer branding efforts by writing employee stories testimonials and thoughtleadership articles.
Following decisions are taken by the role:
Selecting topics and angles that resonate with the target audience.
Choosing the appropriate tone and format for content delivery.
Prioritizing content pieces based on business goals and deadlines.
Implementing feedback from multiple stakeholders while maintaining creative integrity.
Balancing creativity with business objectives and timelines.
Keeping up with fastchanging industry trends.
Ensuring highquality content output despite tight deadlines.
Addressing diverse audience needs across different channels and formats.
a)Qualifications
Bachelors degree in English Journalism Communications or a related field.
25 years of experience in content writing copywriting or a similar role.
b)Work Experience
Technical Skills
Proficiency in content management systems (e.g. WordPress).
Knowledge of SEO principles and tools like Google Analytics SEMrush or Ahrefs.
Familiarity with basic graphic design tools (e.g. Canva) is a plus.
Know how to use SM management tools like Hootsuite Sprinklr and others.
Soft Skills
Strong storytelling and creative writing skills.
Excellent grammar and proofreading abilities.
Ability to adapt writing style to different audiences and formats.
Strong research and analytical skills.
Required Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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