Digital HCP Marketing Associate Director US Pain
Digital HCP Marketing Associate Director US Pain
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Job Description
Job Description
Job Description
Vertex is seeking a talented individual to join our US Pain Business Unit to support our journey to bring forth new options for the treatment of pain. TheDigital HCP Marketing Associate Director US Pain will own digital nonpersonal promotion and Healthcare Provider (HCP) activation in an acute care market responsible for creating and executing digital marketing strategies to reach and engage diverse HCP specialties (surgeons anesthesiologists internists NP/PA pharmacists nurses etc. across multiple settings of care (Hospital Ambulatory Surgical Center ASC) OfficeBased) in support of the Pain Management disease area which is preparing for potential commercialization of an investigational novel selective inhibitor of NaV1.8 in acute pain. This role will support the evolution and implementation of our innovative go to market model supporting the launch with focus on educating and equipping HCPs across acute settings of care to consider effective and innovative nonopioid options for their patients with acute pain. We are seeking a candidate with extensive experience with digital nonpersonal promotion demonstrated success leading complex crossfunctional and agency workstreams and the ability to drive stakeholder alignment across various levels. The successful candidate will have the ability to thrive in a fastpaced innovationfocused environment. This role will report to the Director of HCP Marketing for the US Pain Business Unit.
For more information about Vertexs pain program visit Responsibilities
This role is responsible for developing digital HCP engagement programs that support the goals and objectives of the overall brand strategy of the Pain Marketing Team
Lead HCP branded and unbranded nonpersonal promotional strategy and plan including selection and of media programs
Collaborate closely with Director of Digital Customer Engagement and product owner team on HCP journey mapping and of nonpersonal promotional media and CRM plans
Work with information technology multiple vendors and agencies to ensure the organizations processes budget and platforms are operating effectively to support the commercial business needs
Translate the brand strategy into an effective launch tactical plan for HCP NPP through creation and of measurable programs that engage HCPs across multiple settings of care (Hospital Inpatient Hospital Outpatient ASC and OfficeBased) with messaging and education that is relevant to their current needs in managing their patients acute pain
Direct and manage agencies of record to create all digital programming materials:
Manage agencies to deliver annual digital plan and execute all tactics on time and within budget
Drive creation and delivery of digital content and assets for HCP media social media channels and other digital channels of interest
Establish promotional campaigns including CRM and automated engagement
Closely partner with Regulatory/Legal/Medical review committee to obtain approval for effective and compliant HCP marketing materials
Establish key performance indicators for key materials to measure and ensure effectiveness of their impact and return on investment working closely with Omnichannel Analytics Lead
Establishes and maintains a strong team understanding of the external digital landscape (including trends in AI)
Required Education And Experience
Bachelors degree in relevant discipline
Typically requires 8 years of work experience leading the delivery of customer facing digital nonpersonal promotional programs to promote products and services to external HCP customers or the equivalent combination of education and experience
Required Skills
Indepth knowledge of HCP nonpersonal digital promotional capabilities
Ability to effectively communicate compelling digital marketing concepts and complex ideas to crossfunctional audiences at all levels of the organization
Experience managing complex internal and external partner relationships involving creative digital and media agencies
Expertise in measurement and analytics of digital programs
Strong understanding of web content management processes and platforms
Strategic thinking and strong analytical skills
Detail orientation and strong organization prioritization and project management skills with demonstrated ability to manage multiple tasks
Demonstrated understanding of the legal regulatory and compliance requirements for preand postapproval activities
An entrepreneurial spirit and an ability to develop creative solutions to complex problems
Aligned with company culture focused on ethics and integrity in all we do
Comfortable working in a highly collaborative and resultsdriven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch
Travel requirements
Ability to travel 20 include crosscountry
This position is a hybrid position based in Boston
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Pay Range:
$158400 $237600Disclosure Statement:
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors including skills competencies experience and other jobrelated factors permitted by law.
At Vertex our Total Rewards offerings also include inclusive marketleading benefits to meet our employees wherever they are in their career financial family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical dental and vision benefits to generous paid time off (including a weeklong company shutdown in the Summer and the Winter) educational assistance programs including student loan repayment a generous commuting subsidy matching charitable donations 401(k) and so much more.
Flex Designation:
HybridEligible Or OnSite EligibleFlex Eligibility Status:
In this HybridEligible role you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. OnSite: work five days per week onsite with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertexs Policy on Flex @ Vertex Program and may be changed at any time.
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and nondiscrimination for all employees and qualified applicants without regard to a persons race color sex gender identity or expression age religion national origin ancestry ethnicity disability veteran status genetic information sexual orientation marital status or any characteristic protected under applicable law. Vertex is an EVerify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager or contact Talent Acquisition at
Required Experience:
Director
Employment Type
Full-Time
