Content WriterManager
Content WriterManager
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Job Description
Content Writer/Manager
Location: Hybrid Bristol
In this position youll be based in the Bristol or London office for a minimum of three days a week with the flexibility to work from home for some of your working week. Find out more about our flexible work culture at computershare/flex.
We give you a world of potential
Our team is growing and we are on the lookout for a Content Writer/Manager to join us!
Computershare (ASX: CPU) is a global market leader in transfer agency and share registration employee equity plans mortgage servicing proxy solicitation and stakeholder communications. We also specialize in corporate trust bankruptcy class action and utility administration and a range of other diversified financial and governance services.
The Content Writer/Manager will hold a global role to build and execute on content marketing plans to support the EMEA Issuer Services business growth objectives. The successful candidate will be responsible for delivering highquality content for future and current clients implementing and managing an onpage SEO strategy and strengthening the Computershare and Georgeson brand.
A role you will love
The role holder will be responsible for developing and delivering on personabased content plans that can be leveraged across market segments campaigns and programs. This role will partner with regional issuer services leadership relationship managers business development sales product group marketing and other key stakeholders to develop content created from inception to final publication across multiple marketing communication channels.
The role holder will be responsible for owning the EMEA Issuer content strategy from conception to completion including writing content for all formats and mediums with emphasis on writing compelling peronabased content and maximizing the impact of SEO for our website properties. The Content Writer/Manager will be resultsfocused using qualitative and quantitative insights to optimize performance.
Some of your key responsibilities will include:
- Develop and execute content plans aligned with EMEA issuer services growth objectives targeting specific market segments product/service launches and marketing programs.
- Create original copy and provide editorial support ensuring consistent brand voice appropriate length and multipurpose use across various media (e.g. web print social).
- Collaborate with marketing program owners and content strategists to integrate and repurpose content maximizing reach and impact across campaigns.
- Utilize audience insights personas keyword research competitive analysis and performance data to inform content strategy and build an effective editorial calendar.
- Partner with marketing colleagues to leverage existing resources (e.g. group overviews statistics ESG information) and best practices for content creation and distribution.
- Contribute to SEO/SEM initiatives by conducting keyword research optimizing content with relevant keywords and metadata and tracking/reporting on content performance using analytics platforms.
What will you bring to the role
You are a Marketing expert with five years of experience with marketing and sales content creation and promotion ideally in the financial services industry. Your ideas and passion for content will be pivotal to engage audiences and crafting compelling narratives. You have myriad content examples to showcase your experience building content plans that support business goals and then writing managing and promoting the content to get desired target audience results. Content marketing certifications and or completed courses is preferred. You also understand how search algorithms work and how to analyze performance metrics have significant onpage SEO experience and have working knowledge of one or more of the below industry tools:
- Google Analytics 4
- Looker Studio
- Ahref SEMrush Spyfu
- Google Search Console
- Google Trends
- Lighthouse
- Screaming Frog
- Moz
You will bring dedication to the role and will be handson and collaborative whilst having a flexible approach to oversee and execute multiple projects simultaneously with aggressive deadlines. You are comfortable managing a multiple projects to completion in a large matrixed organization.
You will also have experience creating and promoting content in nonEnglish language markets.
Other key skills required for the role include:
- An education background in Marketing
- Corporate Governance expertise would be a plus
Join our dynamic team and make an impact!If youre passionate about creating engaging content driving brand awareness and connecting with audiences we want to hear from you. Apply today and kindly include writing samples of your work in your application.
Rewards designed for you
Flexible work to help you find the best balance between work and lifestyle.
Health and wellbeing rewards that can be tailored to support you and your family.
Invest in our business by setting aside salary to purchase shares in our company and youll receive a company contribution as well.
Extra rewards ranging from recognition awards and team get togethers to helping you invest in your future.
And more. Ours is a welcoming and closeknit community with experienced colleagues ready to help you grow. Our careers hub will help you find out more about our rewards and life at Computershare visit computershare/careershub.
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Required Experience:
Manager
Employment Type
Full-Time
