Marketing Data Analyst- Maternity Leave Replacement
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Job Description
As a Marketing Data Analyst you will focus on driving decisionmaking through the analysis of marketing program performance. Your insights will help identify trends and optimize our marketing initiatives ensuring resources are directed toward maximizing the business impact of the Marketing department.
As part of the GTM Data Analysts group you will work in a framework where analysts operate under a unified professional structure while staying closely connected to functional departments. This setup enhances decisionmaking fosters collaboration and drives value for our customers and partners at scale.
This is a great opportunity to join a strong team and make a direct impact on the bottom line.
What you will do:
- Analyze AppsFlyers marketing activities and business results including outcomes in terms of pipeline creation deals LTV rates and customers retention
- Build dashboards and measure KPIs using BI tools to improve Marketings effectiveness and help us achieve our business goals
- Structure and solve problems with analytic skills (e.g. investigation modeling mapping and gap analysis) and techniques (e.g. trend analysis forecasting and experimental design)
- Help build ETLs in order to make the teams work more sufficient (Biz Semantic Layer
- Communicate insights and recommendations to senior stakeholders using clear and actionable presentations
What you have:
- 2 years of work experience as a data analyst in a large SaaS company
- Bachelors degree in a quantitative field such as Mathematics Statistics Computer Science Engineering Industrial Engineering Finance etc.
- Marketing domain expertise including a strong understanding of B2B marketing fundamentals such as online campaigns funnel stages and website journey tracking. Experience integrating and analyzing data from multiple platforms like Google Ads Meta LinkedIn and SFDC to optimize performance and drive datainformed decisions.
- High proficiency in SQL & Excel. Some experience in building ETL solutions
- Excellent verbal and written communication skills clear and articulate communicator in English Presentation level
- Strong analytical skills set businessoriented thinking with the ability to collect organize and analyze significant amounts of data with attention to detail and accuracy
Bonus points:
- Business / strategy analytics background
- Experiences with Python / DBT
- Relevant Masters degree
- Introduced by an AppsFlyer team member
As a global company operating from 25 offices across 19 countries we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race gender culture or sexual orientation. We value and encourage curiosity diversity and innovation from all our employees customers and partners.
Required Experience:
IC
Employment Type
Full Time
