Performance Marketing Director - Myprotein
Performance Marketing Director - Myprotein
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Salary Not Disclosed
1 Vacancy
Job Description
About THG
We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us youll go further faster. What are you waiting for
Role: Performance Marketing Director
Reporting to: Chief Marketing Officer
Company: THG
Business Area: THG Nutrition (Myprotein)
Location: THG HQ Manchester (WA15 0AF) Fully Office Based
THG Nutrition:
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition including Myprotein the worlds largest online sports nutrition brand and its family of brands Myvegan Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
About the Role
The Marketing Acquisitions Director will take ownership of all global paid media affiliate marketing and performance influencer marketing activities for Myprotein. Managing a large budget and leading a substantial international team of 30 we are looking for an experienced and talented demand generation specialist with exceptional leadership and people management skills.
This individual will be responsible for setting and executing the acquisition strategy across Paid Media (PPC OOH CTV Paid Social Display App) Affiliate Marketing and Influencer Marketing. The successful candidate will have an advanced analytical mindset a deep understanding of the power of creative proven track record of delivering new & existing customer metrics and the ability to drive business growth through dataled marketing strategies.
Key Responsibilities
- Develop and implement short and longterm acquisition strategies aligned with business KPIs.
- Work closely with brand teams to deliver our positioning
- Oversee and manage largescale budgets ensuring efficient allocation of resources to maximise ROI.
- Drive performance management leading reporting and analysis requirements across all acquisition channels providing valuable insights to key stakeholders.
- Lead mentor and develop a highperforming team fostering a culture of innovation and excellence.
- Oversee and optimise paid media strategies including PPC paid social display and app marketing ensuring datadriven decisionmaking.
- Manage the affiliate marketing programme identifying new partnership opportunities and optimising existing relationships to drive customer acquisition.
- Lead influencer marketing strategy working closely with internal and external partners to drive brand awareness and conversions.
- Collaborate with internal Data Analysis and Data Science teams to understand customer segments and create targeted acquisition strategies.
- Evolve our measurement framework further beyond MMM & MTA
- Work closely with marketing insights to define audience strategies and collaborate with creative teams to produce highperforming assets.
- Continuously test and iterate new acquisition channels methods and tactics to enhance efficiency and effectiveness.
- Align acquisition campaigns with the broader Myprotein campaign calendar ensuring synergy between brand and performance marketing efforts.
- Identify and capitalise on new opportunities across all acquisition channels to drive both volume and efficiency.
- Be an ambassador for the important of brand building as part of long term sustainable growth
- Steer our paid asset creative evolution with a platform focused manner to resonate with relevant audiences
Experience & Requirements:
- Strong expertise in Paid Media (PPC OOH CTV Paid Social Display App) Affiliate Marketing and Influencer Marketing.
- 10 years of experience managing and leading acquisition marketing teams with a strong focus on LTV:CaC ratio optimisation.
- B2C eCommerce background preferred.
- Proven track record of managing multimillionpound budgets with a datadriven approach.
- Experience in driving traffic to international/nonUK eCommerce sites.
- Minimum of 5 years in a senior leadership role demonstrating strong stakeholder management and strategic planning capabilities.
- Strong analytical skills with the ability to translate data insights into actionable strategies.
- Ability to demonstrate the importance of creative effectiveness
- Ability to influence and collaborate at all levels of the business.
- Commercially minded with a strong numerical aptitude and attention to detail.
- Highly actionoriented thriving in fastpaced highvolume work environments.
- Strong leadership qualities with a passion for developing and empowering teams.
- Knowledge & experience with MMM & MTA frameworks
- Excellent communication and interpersonal skills ensuring alignment across teams and stakeholders.
Whats in it for me
Career Development
- Access bespoke development programmes that have been designed and developed by our inhouse L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industryleading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Dont want to work on your birthday We dont either! Enjoy your day off on us!
- Enhanced maternity and paternity pay depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months
Wellbeing Support
- Access facetoface and virtual appointments with our inhouse GP.
- Access our inhouse CBT therapist.
- Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
- Stateoftheart onsite gym.
- Access to our onsite physio.
Other Perks
- Save up to 12 on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50 staff discount on THG brands.
- Onsite staff shop.
- Access to onsite barber.
- Know someone who would be perfect for THG Refer them and get up to 1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer.
Were committed to creating a diverse and inclusive workplace that allows everyone to thrive and strongly encourage all candidates from all backgrounds and identities to apply.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Required Experience:
Director
Employment Type
Full Time
