Performance Marketing Executive (PPC)

As a Paid Search (PPC) Executive you will assist the Performance Marketing Lead & Senior Performance Marketing Executive with the strategy execution and optimisation of PPC campaigns across a portfolio of brands within Frasers Group. This includes performance-driven shopping & search campaigns focused on revenue growth customer acquisition and return on ad spend (ROAS).
The ideal candidate will possess strong knowledge of Google Ads have strong analytical skills and have experience in managing high-budget high-performance campaigns across multiple accounts.

Key Responsibilities:

Campaign Strategy & Execution:
    Assist in the development and management of end-to-end paid search strategies across multiple brands               ensuring alignment with business objectives
    Structure build and optimise PPC campaigns across Google Ads 
    Collaborate with brand trading and digital teams to align search campaigns with seasonal promotions product       launches and wider marketing activity

Performance & Commercial Focus:
    Continuously analyse and optimise campaigns to drive key performance metrics (primarily ROAS)
    Provide regular analysis and actionable insights to improve campaign performance and budget allocation
    Manage daily weekly and monthly budget pacing to ensure efficient delivery of spend across all accounts

Creative & Ad Copy Collaboration:
    Work with internal teams to develop compelling ad copy extensions and landing pages
    Conduct A/B testing on ad formats copy and landing pages to drive continuous performance improvement
    Ensure messaging is aligned with brand tone of voice and promotional calendar

Innovation & Market Insight:
    Keep up to date with the latest developments in PPC automation and search engine marketing best practices
    Identify and trial new betas and features across platforms to stay ahead of the curve
    Benchmark against competitors and industry standards to maintain a leading position

Reporting & Stakeholder Management:
    Create and deliver performance reports and dashboards for key stakeholders
    Present findings and strategic recommendations in a clear and actionable format
    Work closely with data teams to ensure accurate tracking and attribution

Qualifications :

    Minimum of 1 years experience managing paid search campaigns ideally in a multi-brand or retail environment
    Proven track record of driving performance and optimising large-scale Google Ads accounts
    Strong understanding of campaign setup bidding strategies audience segmentation and keyword research
    Proficiency in Google Ads
    Strong numerical and analytical skills with the ability to translate data into actionable insight
    Ability to work across teams and manage multiple projects in a fast-paced environment

Additional Information :

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits owned it or been relevant.

Fearless 1000 By October 2025 we want our share price to hit 10. If that happens for 30 or more consecutive trading days all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses worth from 50000 to 1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe hosting a MEGA brand village guest speakers from the worlds biggest brands evening entertainment the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions Once a quarter we offer 20 employees the opportunity to attend our CEO Sessions ran by our CEO and leadership team. Employees have the chance to connect network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect In order to build the planets most admired and compelling brand ecosystem all employees must understand our business product and customers. Each financial year Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit Our Everlast Gyms Team are on a mission to make our workforce the best and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical Financial & Mental wellbeing. The app is accessible for every employee and includes training nutrition and lifestyle advice- all completely free.

Retail Trust We know that its not just about physical health mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline wellness hub counselling and financial/legal support.

Whats next

• Our Recruitment Team will be reviewing applications and all candidates will receive a response whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

Remote Work :

No

Employment Type :

Full-time