Director of Marketing - Atlanta GA
Director of Marketing - Atlanta GA
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Salary Not Disclosed
1 Vacancy
Job Description
Intro
At Cortland you map the story of your success. We dont adhere to the status quo we love outside industry perspective and we thrive on exploring possibilities and reimagining solutions. As an innovative leader in multifamily our high performance continues to drive exponential growth and we invite you to join us on our journey towards real estate excellence. With tools and guidance to sharpen your skills you can forge your own career path love what you do and let it show.
Job Overview
The Director of Marketing will play a pivotal role in ensuring all marketing lead generation initiatives align with company goals and objectives ultimately contributing to the growth and profitability of the portfolio. This position is a key contributor to the motivation of community teams and is responsible for developing the vision and leading the strategic marketing plan for our communities. The role encompasses planning implementing and overseeing all lead generation and marketing programs with a focus on increasing occupancy and enhancing brand awareness.
Roles You Will Play
Strategic Leadership and
- Lead the development and of marketing strategies and programs to achieve portfolio occupancy goals by creating actionable lead generation plans.
- Analyze submarket trends and results to inform strategic marketing and advertising initiatives that drive qualified leads and align with business goals.
- Evaluate and optimize the performance of lead generation and advertising platforms focusing on conversions and ROI improvement.
Team Leadership and Collaboration
- Provide leadership guidance and performance management to direct reports including Senior Regional Marketing Managers Regional Marketing Managers and Regional Marketing Specialists.
- Foster collaborative partnerships with community teams portfolio leadership sales performance and corporate teams to nurture company culture and align with guiding principles.
Brand Management
- Serve as a brand ambassador ensuring a consistent brand voice across all marketing channels.
- Ensure strong collaboration with digital marketing teams to enhance social media presence website performance and overall brand consistency driving a seamless customer experience.
Performance Analysis and Optimization
- Conduct ongoing analysis of lead quality targeting strategies advertising sales messaging websites and collateral materials.
- Measure and optimize marketing efforts based on costperlead costpermovein and conversion rates improving ROI across campaigns.
Budget and Vendor Management
- Partner with operational and investment teams to develop marketing budgets and establish best practices.
- Provide oversight and guidance to agency partners on paid search and other digital marketing tactics.
- Build and maintain strong collaborative relationships with Investments and Operations teams and their leadership ensuring alignment between marketing strategies and overall business goals.
- Partner closely with these teams to develop marketing budgets establish best practices and support investment decisions through targeted marketing initiatives.
- Actively contribute to strategic discussions leveraging marketing insights to enhance the performance of operational and investment objectives.
Market Insights and Due Diligence
- Stay informed of competitive communities market trends and submarket dynamics to inform strategic decisionmaking.
- Conduct due diligence on prospective acquisitions reviewing marketing assets and making recommendations for postacquisition improvements.
CrossFunctional Collaboration
- Partner with support functions on quality control training sales performance and communityspecific needs.
Building Blocks of Success
- Bachelors degree in Marketing Business or related major.
- 8 years direct experience in marketing and lead generation with proven results related to increased sales and revenues
- 5 years supervisory experience
- Experience in the multifamily industry strongly preferred
- Strong leadership and team management skills required
- Strong attention to detail
- Strong analytical skills with expertise in performance metrics lead generation conversion optimization and customer segmentation to drive datainformed marketing strategies.
- Excellent written and verbal communication skills
- Exceptional timemanagement and organizational skills
- Expertise in marketing technology tools such as CRM systems website content and Google Analytics
- This an inoffice/onsite position that may require weekly monthly and quarterly travel
Outro
At Cortland we create reimagine and manage apartment communities for residents nationwide. Headquartered in Atlanta GA we have communities and regional offices all over the country as well as overseas. From product design and procurement to general contracting and property management we do it all to make sure our communities are the perfect setting for living life to its fullest.
Our success is fueled by our belief in a better life where hospitality is always a given each detail is worth a second thought and every open door is a new opportunity to go beyond expectations. We come to work every day to create possibilities for people possibilities that translate into superior living spaces and experiences designed to inspire our residents associates and investors to live a better life focused on what matters most to them.
Cortland is an equal opportunity employer and were proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race color religion gender sexual orientation gender identity or expression national origin age disability protected veteran status genetic information or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website please email or call 404.965.3988. Cortland is a drugfree workplace. Cortland participates in everify to verify the employment status of all persons hired to work in the United States.
Required Experience:
Director
Employment Type
Full-Time
