CRM Executive Cult Beauty

Life at THG Beauty

Were home to marketleading retailers like LOOKFANTASTICDermstore & Cult Beauty all of which are loved and trusted by millions of customers worldwide and own a portfolio of premium brands including Biossance Perricone MD ESPA Ameliorate and Christophe Robin. We partner with a network of more than 19000 influencers to ensure brands can reach their audience anywhere in the world. Its an incredibly exciting time to be joining the team.

Who is Cult Beauty

Well were a beautyobsessed team who share a common goal to become the most trusted beauty retailer in the world! Were all about intelligent beauty from the way we pick our everlustedafter brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. Thats why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team youll be encouraged to share ideas and empowered to aim for the skies. Were a team so if we fail we fail together and try again. Were not just here to sell the most unbelievably amazing beauty products in the world we also want to challenge the definition of what beauty is and use our platform to challenge the status quo both in our industry and society.

Why be a CRM Executive at Cult Beauty

Were looking for a proactive and resultsdriven CRM Executive to support the CRM Manager in delivering a successful CRM & loyalty growth strategy. With a commercial and creative mind youll be part of a dynamic innovative team that values creativity collaboration and datadriven strategies. This is a unique and exciting opportunity to join the CRM team during a key period of growth.

AsCRM Executive youll:

Commercial Activities:

Manage the endtoend process for email marketing communications including developing briefing building and scheduling. Ensuring accurate consistent and timely completion of the builds.

Endtoend email testing for link accuracy spelling grammar legal compliance mobile optimisation & deliverability.

Create audiences and improve segmentation to maximise engagement.

Collaborate with marketing and trading teams to ensure cohesive messaging and business alignment.

Ideate & write compelling subject lines utilising data & insights to drive improvements in open rates.

Work with the email designer to ensure all email activities are in keeping with our brand values and guidelines.

Work with CRM Manager to manage the optimisation of our trigger loyalty and retention journey emails including AB Test planning and reporting.

Insight & Reporting

Monitor email KPIs including Revenue Click Through Rate Open Rate & Conversion rate.

Analyse campaigns results drive actionable insights and recommendations and communicate it clearly.

Think of innovative ways to target retain and increase the value of customers.

Propose AB tests to ensure continuous optimisation.

Ongoing awareness of competitor activity.

Tech Development

Uphold mobile first thinking.

Define opportunities to improve customer experience through emails.

Stay up to date with CRM best practice & technological developments.

Develop & implement new automated programs with the help of other team members.

What skills and experience do I need for this role

Minimum 12 months experience in an email or CRM role

Strong understanding of ecommerce marketing and the beauty industry preferable

Proficiency with CRM platforms and marketing automation tools. Good understanding of email marketing its principals and KPIs

Results oriented and good with numbers

Excellent communication & copywriting skills

Collaborative mindset with a track record of working crossfunctionally to deliver result

Ability to manage multiple projects simultaneously

Strong communication and presentation skills both written and verbally

A positive attitude proactive and able to show initiative

Proven ability to work quickly and effectively whilst keeping high standards

Great attention to detail

Excellent organisational skills

Whats in it for me

Career Development

• Access bespoke development programmes that have been designed and developed by our inhouse L&D team.

• Continued development through our upskilling programme that is delivered in partnership with an industryleading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.

• Dont want to work on your birthday We dont either! Enjoy your day off on us!

• Enhanced maternity and paternity pay depending on length of service.

• Up to 10 days compassionate leave.

• Buy back up to 3 days each year.

• Unlock 2 days volunteer leave after 12months.

Wellbeing Support

• Access virtual appointments with our inhouse GP.

• Access our inhouse CBT therapist.
  
  
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
  

Other Perks

• Save up to 12 on the cost of personal tech through our salary sacrifice scheme.
  
• Up to 50 staff discount on THG brands.

• Know someone who would be perfect for THG Refer them and get up to 1000 when they pass their probation.

• Anniversary gifts when you hit 5 and 10 years of service.