Analyst-Marketing - Paid Search
Analyst-Marketing - Paid Search
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Job Description
We back our colleagues and their loved ones with benefits and programs that support their holistic wellbeing. That means we prioritize their physical financial and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financialwellbeing and retirement
- Comprehensive medical dental vision life insurance and disability benefits (depending on location)
- Flexible working model with hybrid onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global onsite wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations.
You Lead the Way. Weve Got Your Back.
With the right backing people and businesses have the power to progress in incredible ways. When you join Team Amex you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers communities and each other. Here youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits programs and flexibility that support you personally and professionally.
At American Express youll be recognized for your contributions leadership and impactevery colleague has the opportunity to share in the companys success. Together well win as a team striving to uphold our company values and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity and in an environment where everyone is seen heard and feels like they belong.
Join Team Amex and lets lead the way together.
Paid Search Analyst Enterprise Digital and Data Solutions Paid Search and Biddable Media Channel Enablement
You will be responsible for delivering critical Paid Search channel marketing capabilities campaigns and innovation with a primary focus on acquisition. Acquisition represents a significant portion of marketing investment and the search team plays a significant part in delivering on revenuedriving business outcomes.
A successful candidate will understand have a good working knowledge of Paid Search and ideally will have executed search campaigns across the financial sector. You will not only be responsible for the of this activity but advocacy and innovation of the channel across the organisation (supported by the entire team).
Key Responsibilities:
Own and support other team members on multimarket PPC campaigns. - Manage Google and Microsoft Ads Paid Search campaigns for EMEA & American markets against targets maximizing net income delivered through the channel.
- Use Paid Search bid management software (Search Ads 360 to centrally manage campaigns for several markets and ensure that tracking is set up correctly.
- Work with other analysts and managers in the team alongside the Performance Channel Analytics team to create and implement dataled strategies for the international markets that deliver against the marketing plans.
- Work on adhoc reporting test and learn plan strategies and present them to internal stakeholders in the markets and other central teams.
- Support one of the four key pillars that the team operate within (strategy excellence relations test & learn)
- Building and maintaining relationships with markets and supporting agencies
Minimum qualifications
- Experience managing Paid Search campaigns inhouse or agencyside.
- Passion and willingness to champion digital marketing within a large organisation
- A selfstarter who owns their role and can multitask and prioritize work in a fastpaced environment.
- Detailoriented with solid organizational and time management skills
- Track record of delivery against goals
- Experience of managing stakeholders in a matrix environment
- Excellent oral and written communication skills including presenting to peers and senior management.
- 2nd European language is a plus.
Required Experience:
IC
Employment Type
Full-Time
