Director of Ecommerce

Flex is seeking a growthminded Director of Ecommerce with a passion for creating bestinclass digital experiences. This role will be central to driving revenue growth by managing customer activations through the digital funnel and optimizing the online merchandising of our products. Reporting to the SVP of Operations the Director of Ecommerce will lead initiatives to improve key performance metrics such as CVR AOV and LTV while enhancing the digital product experience to complement our physical products.

Our ideal candidate is highly skilled in developing and executing product roadmaps thrives on turning strategy into action and has a strong understanding of the intersection between marketing customer experience and technology. They will manage Ecommerce channels across DTC Amazon and retailer websites prioritize initiatives and collaborate with crossfunctional teams to optimize the digital funnel for incremental revenue growth. The Flex Company offers a dynamic and fastpaced environment where selfstarters can thrive and help shape the future of an emerging category.

Salary: $155165k per year

Key Responsibilities:

• Oversee and actively contribute to the management and improvement of the P&L across ecommerce channels including DTC Amazon social marketplaces (e.g. Meta TikTok) and retailer websites (e.g. Walmart Target).
• Own the forecasting process for ecommerce ensuring accurate and datadriven predictions to guide strategic decisions.
• Serve as a strategic leader for new revenue and profit opportunities managing and executing our ecommerce promotional and sales calendar with the ability to lead initiatives or delegate to crossfunctional teams as appropriate.
• Oversee the merchandising bundling online sales/promotions and other key performance areas with a focus on prioritization and achieving business objectives across all channels
• Develop and execute A/B testing strategies to inform decisionmaking and enhance performance (e.g. AOV CVR lighthouse scores) across key metrics.
• Leverage UI/UX insights and analytics to balance site performance with a positive customer experience.
• Oversee our CRM strategy to deliver value along customers digital journey enhancing customer education engagement retention and overall satisfaction.
• Drive our product roadmap including new product launches promotions and other initiatives that drive revenue or optimize the digital funnel
• Oversee the digital experience ensuring customers can purchase or subscribe to products with fidelity and troubleshooting issues if necessary. This includes PDP ownership product setup shipping policies testing and QA of releases and more.
• Act as the steward of our digital ecosystem and technical stack in Shopify overseeing custom development work integrations of any third party apps and the overall reliability of our website
• Oversee SEO strategies for the site ensuring they align with broader digital goals.

Key Performance Indicators:

• Total Online Revenue
• Average Order Value (AOV)
• Conversion Rate (CVR)
• Customer Lifetime Value (CLV)

Requirements:

• Strong background in ecommerce management and analytics with a proven ability to drive business results.
• Extensive experience with P&L management and sales forecasting with the ability to deliver accurate and actionable insights.
• Indepth understanding of performance marketing including the ability to structure and execute A/B tests effectively.
• Proficient in utilizing UI/UX insights to optimize both performance metrics and customer experience.
• Experience with Shopify ReCharge Klaviyo and third party applications
• Strong understanding and opinion on the customer digital journey capable of guiding its strategic evolution.
• Experience with SEO with the ability to manage it effectively as part of a broader digital strategy.
• Strategic understanding of product and consumer dynamics enabling effective adaptation of strategies.

In 1 Month You Will:

• Familiarize yourself with all ecommerce channels (DTC Amazon social marketplaces retailer sites) and review respective current merchandising bundling and promotional strategies.
• Get fully onboarded with the platform integrations and technical stack (Shopify ReCharge Klaviyo and associated thirdparty apps).
• Conduct audit of the digital funnel focusing on key metrics like CVR AOV and LTV and begin identifying areas for quick wins.
• Review the P&L for ecommerce channels and familiarize with the forecasting process to identify gaps in accuracy or insights.
• Present a 90day action plan to the SVP of Operations focusing on immediate opportunities to optimize the digital funnel address any technical issues and improve key performance metrics.

In 3 Months:

• Implement and lead of key initiatives from the 90day plan aimed at improving core KPIs
• Audit data flows and revenue reporting to identify and remediate any gaps in attribution and/or pixels
• Analyze current SEO site performance UI/UX insights and customer journey assessing areas for improvement and alignment with business goals.
• Evaluate A/B testing approach to optimize the customer digital journey and drive conversion through databacked adjustments.
• Ensure seamless of the ecommerce promotional and sales calendar driving crossfunctional collaboration to meet revenue objectives.
• Begin owning the CRM strategy to enhance customer engagement retention and satisfaction
• Establish performance monitoring systems for ecommerce KPIs and ensure regular reporting to leadership on progress and insights.

In 6 Months:

• Deliver measurable improvements in ecommerce revenue and profitability across all sales channels (DTC Amazon social marketplaces retailer websites).
• Achieve significant optimization of CVR AOV and LTV using insights from A/B testing UI/UX improvements and technical optimizations.
• Drive successful product launches and promotions in line with the product roadmap ensuring alignment with broader company goals.
• Oversee the development and deployment of new digital features (e.g. enhanced subscription models improved PDPs personalized customer experiences).
• Establish scalable processes for P&L management forecasting accuracy and operational efficiencies ensuring datadriven strategic decisions.
• Present a strategic review to leadership outlining achievements key learnings and opportunities for continued growth in the next 612 months.

About Flex

The Flex Company was founded on the belief that people deserve innovative sustainable lifechanging period products. After years of disappointment and discomfort trying dozens of products Lauren Schulte Wang founded Flex to create bodysafe medical grade alternatives that outperform traditional period products. Flex Disc and Flex Cup generate 60 less waste and have the capacity of up to three super tampons all while maintaining the highest level of comfort through inventive engineering and rigorous testing.

Flex is sold at over 28000 stores across the US and is the #1 better for you period brand based on units sold. Committed to making its lifechanging products accessible to as many people possible Flex is available at Target CVS and Walgreens and at flexfits.

Flex is an equal opportunity employer. We recruit employ train compensate and promote regardless of race ethnicity religion sex gender age and other protected categories. From our hiring practices to the design of our flagship products we believe equity and diversity is critical to the ideas talent and processes that help us create the most positive impact for our customers and for each other. We encourage people of all backgrounds and identities to apply to be a team member here. Moreover Flex considers for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Flex collects personal information from candidates as part of the application and hiring process. California residents can view our CCPA Notice at Collection and Privacy Policy which serves as our Notice of Collection for applicants and employees under the CPRA.

We pay competitive salaries equity & benefits including (but not limited to) medical dental and vision health insurance 401k paid parental leave open PTO 401k and a $1000 annual learning credit.