Commercial Marketing Executive

Reports to: Commercial Marketing Manager

The Role

We are seeking a dynamic and resultsoriented Commercial Marketing Executive to join our team in the exciting world of the exhibition industry in Egypt. The ideal candidate will be responsible for identifying qualifying and nurturing potential business leads to drive growth and maximize opportunities within our events sector primarily F&B Agriculture Pharma and Auto afterparts.

Job Summary:

We are seeking a datadriven and creative Commercial Marketing Executive to develop monitor and analyze lead generation campaigns. This role requires strong analytical skills a deep understanding of marketing and sales alignment and a proactive approach to identifying new opportunities for growth. The ideal candidate will work closely with the sales team to pinpoint areas of focus and collaborate with the marketing team to execute highimpact campaigns.

Key Responsibilities:

Lead Generation & Campaign :

• Plan execute and optimize lead generation campaigns across multiple digital and offline channels.
• Utilize marketing automation CRM tools and data analytics to track and refine campaign performance.
• Develop segmentation strategies to target the right audience and improve conversion rates.

Monitoring Analysis & Insights:

• Track and analyze campaign performance metrics including lead volume conversion rates and ROI.
• Provide regular reports and actionable insights to improve marketing effectiveness.
• Maintain and refine lead scoring models to enhance lead quality.

Sales & Marketing Collaboration:

• Work closely with the sales team to identify key areas for lead generation efforts.
• Ensure marketing campaigns align with sales objectives and business goals.
• Share insights and recommendations to refine sales outreach strategies.

Data Management & Research:

• Conduct indepth market research to identify new lead opportunities.
• Maintain and manage lead databases ensuring accuracy and organization.
• Leverage data analytics and visualization tools (Excel Power BI Google Analytics) to generate insights.

Key Qualifications & Skills:

• Strong command of Excel (pivot tables VLOOKUP data analysis).
• Analytical mindset with experience in datadriven decisionmaking.
• Creative problemsolving skills to develop engaging lead gen strategies.
• Experience with CRM and marketing automation tools (HubSpot Eloqua Salesforce etc..
• Knowledge of digital marketing tactics including paid campaigns SEO and email marketing.
• Ability to work crossfunctionally and communicate insights effectively.

This is an exciting opportunity for someone who thrives at the intersection of data analysis creativity and marketing strategy. If you are passionate about optimizing lead generation efforts and driving business growth wed love to hear from you!

Qualifications :

• Proven experience in lead generation data and campaign management.
• Strong understanding of lead qualification criteria and sales processes.
• Excellent communication and interpersonal skills with the ability to build rapport with diverse stakeholders.
• Familiarity with CRM software and lead management tools.
• Selfmotivated proactive and able to work independently.
• Knowledge of the exhibition industry trends key players and market dynamics is a plus.
• Bachelors degree in marketing business or a related field is preferred.

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at LifeAt.Informa

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
• Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves.
• Time out: 21 days annual leave plus a birthday leave day and the chance to work from (almost! anywhere for up to four weeks a year.
• A comprehensive company funded private medical insurance with international coverage.
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment and benefit from free matching shares.
• Strong wellbeing support through EAP assistance mental health first aiders and access to health apps and more.
• Recognition for great work with global awards and kudos programmes.
• As an international company the chance to collaborate with teams around the world.   

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Fulltime