Product Communications Manager 15-Month Contract
Product Communications Manager 15-Month Contract
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Job Description
OVERCOME BARRIERS TO LISTINGS AND PREVENTING DELISTINGS
Drive national strategy of growing reach by defusing product related concerns across all channels and playgrounds including classic trade and convenience as well as key strategic socalled nontraditional outlets such as in universities as well as in on premise particularly daytime outlets.
Help prevent delistings where customers are concerned about product because of negative word of mouth or media coverage.
Support Sales teams with:
New RFPs tradeshows and customer meetings that require product knowledge and advocacy.
Nutrition ingredient and allergen information liaising with Global Quality Assurance team.
NETWORK MANAGEMENT AND DEVELOPMENT
Leverage existing network while also identifying new networks of credible 3rd party experts and opinion leaders who could provide value to the program in collaboration with the Regulatory & Science Team and marketing team.
Attend conferences relevant to the health/wellness/sports and product marketing landscape to stay current and understand what other brands are doing in this space (Not to present but to learn).
Work with Regulatory Affairs and trade associations Corporate Social Responsibility product communications tools and campaigns for issues management purposes/proactive education of the public (ie. Caffeine Awareness Month Smart Portions).
MANAGE INTERNAL PRODUCT TRAINING AND COMMUNICATION
Work on product related topics with all departments to drive product understanding and relevance internally (product and sustainability presentations support) and externally.
Manage product trainings for consumer collecting teams new athletes and employees.
PLANNING AND REPORTING
Collaborate via global reporting tool contributing to discussion pages to exchange learnings and best practices with local and global Product Communication Manager network.
Maintain collaboration and dialogue with the international team as well as Regulatory & Science around potential topics that require their expertise.
Create and implement business plan/strategy around big moments sales priorities and new product launches to drive business collaboratively around sustainability and product advocacy.
Qualifications :
Required: Health / Nutrition / Sports / Science Experience.
Registered Dietician designation preferred.
35 years working experience.
Excellent Presentation/Negotiation Skills.
Strong oral and written communication skills; ability to navigate conversations with diplomacy.
High standard of integrity with a passion for the brand and commitment to Red Bull values.
An entrepreneurial cando attitude facilitated by continuous learning and application of appropriate best practices.
Additional Information :
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
Remote Work :
No
Employment Type :
Contract
Employment Type
Contract
