Medior Digital Strategist mfdiv

This role is part of our Media Strategy team. We deliver end to end data driven campaigns which foster both creativity and performance. Our specialty is creative digital communication that drives performance boosts brand awareness and shifts market share for our clients such as eBay Douglas Aldi Smart and more! Our team in Germany is the only agency that combines technology creativity and data to truly deliver state of the art solutions to make our clients grow and challenge the traditional agency landscape.

JOB PURPOSE

For our strategy department were looking for a Digital Strategist. Someone who creates performancebased (content) strategies for our clients on both campaign and alwayson level for paid and organic content.

KEY RESPONSIBILITIES

• Map our customers holistic journey to ensure we are providing a consistent message throughout all communication and ensure that our onsite marketing is working as hard as possible.
• Ensure consistent messaging and brand expression.
• Work with clients to outline segmentation communication strategies.
• Map how onsite activity fits into the larger marketing mix to identify any gaps and possible enhancement opportunities.
• Develop the strategic positioning for big campaigns and briefs.
• Develop contact methodology and frequency recommendations when necessary.
• Monitor the of content strategies making sure creative follows the agreedupon path.
• Devise testing plans and evaluate the performance of strategy; suggest pivots for optimization.
• Act as a key collaborator and bridge between strategic and creative stakeholders.
• Define and drive new initiatives to deliver against our clients roadmap.
• Develop businesscritical initiatives such as a testing plan and reporting tactics to ensure learnings are obtained.

WHAT WE ARE LOOKING FOR

• Experience in planning strategies endtoend.
• Experience with content strategy and understanding of contact frequency best practices.
• Proven ability to translate business goals into effective marketing and communication strategies.
• Knowledge in leveraging data and insight to develop profiles and personas for use in digital channels.
• Understanding of A/B and multivariate testing methodologies.
• Understanding of and ability to articulate best practices across email design and build.
• Experience in creating and optimizing user journeys including automated ones.
• Channel expertise in email web display and social; with an emphasis on innovation and possibility.
• Indepth understanding of digital marketing best practices with the ability to clearly articulate and implement them.
• Excellent presentation skills.
• Natural problem solver.
• Are familiar with SEO and UX.
• Excellent command of German and English.
• Great communication skills essential for success in this clientfacing role.
• Inquisitive nature to learn and understand how things work.
• Demonstrable experience in a similar role with proven success.

WE OFFER

• Company pension scheme
• Flexible working hours working from home and abroad work
• Lease bike options / JobRad
• Personal development allowance to support your growth and continuous learning
• Health & Wellbeing you have free anonymous and unlimited access to 1on1 online coaching and mindfulness consultations with psychologists via chat phone or video call
• 30 per month You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios internet costs and/ or public transport
• Future Bens We cooperate with FutureBens and offer you exclusive access to sustainable healthy products at attractive deals
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named Agency of the Year at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small local or global at DEPT youll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training development and certifications.
• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE

We are pioneers at heart. What does that mean We are always looking forward thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency with a deep skillset in tech and marketing. Thats why we hire curious selfdriven talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning that with people across 30 countries were big enough to provide you with the best tools global opportunities and benefits that help you thrive. While acting small by investing in you your growth your team and giving you the autonomy to solve our clients problems no matter where you are in the world.

DIVERSITY EQUITY & INCLUSION

At DEPT we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit develop nurture and retain talented individuals from diverse backgrounds with varying skills and perspectives.

Not sure you meet all qualifications Apply and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity equity and inclusion Check out our efforts here.