Creative Strategist-Advertising
Creative Strategist-Advertising
Posted on :
18-06-2025
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1 Vacancy
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Job Description
Creative Strategist (Mumbai)
A Creative Strategist typically found in their Creative Media and Digital divisions is responsible for developing and implementing strategic plans that drive creative output and achieve client goals. This role involves a blend of strategic thinking creativity and collaboration to deliver impactful campaigns and brand narratives.
Key Responsibilities:
- Strategy Development: Lead brand strategy from insight gathering to creative brief.
- Research & Analysis: Conduct consumer category and competitive research to uncover insights.
- Creative Briefing: Develop strategic briefs for the creative team providing clear guidance.
- Narrative Creation: Craft compelling brand narratives and messaging frameworks.
- Collaboration: Work closely with creative marketing and account teams.
- Presentation: Present strategies and insights to clients and stakeholders.
- Campaign Development: Collaborate in developing integrated marketing campaigns.
- Brand Performance Monitoring: Monitor brand performance and industry trends.
Skills and Requirements:
- Strategic Thinking: Ability to connect client goals through a logical approach.
- Creative Thinking: Strong passion and excitement for creativity.
- Communication Skills: Ability to present complex concepts clearly and persuasively.
- Industry Knowledge: Understanding of brand positioning consumer insights and marketing trends.
- Experience: Typically requires 4 years of relevant experience with agency experience often preferred.
- Collaboration: Ability to work effectively with diverse teams.
Specific Examples of Creative Strategy Roles:
- Brand Strategist: Focuses on brand narrative positioning and campaign development.
- Social Strategist: Develops social media strategies and briefs for social content.
- Digital Strategist: Focuses on digital channels and online marketing campaigns.
- Performance Creative Strategist: Works on performance-driven creative often with a focus on digital.
- Group Head - Brand Strategy: Leads a team of brand strategists and oversees brand strategy projects.
Requirements:
- 8 10 years of experience in creative strategy development in advertising events or brand marketing.
- Exceptional storytelling conceptualization and presentation skills.
- Strong knowledge of emerging trends in experiential marketing.
- Ability to blend creativity with data-driven insights.
#creative strategist# Advertising#brand activation#brand narratives
Employment Type
Full Time
Key Skills
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