GM Brand Assistant Website Manager
GM Brand Assistant Website Manager
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Job Description
Job Description
This role is categorized as HYBRID. This means the successful candidate is expected to report to GM Cadillac Tower three times per week at minimum.This job may be eligible for relocation benefits.
Join us as the GM Brand Assistant Website Manager! Your role on the GM Brand marketing team will directly contribute to our objective of building perception of GM as the best automaker by showcasing our incredible innovations technologies and people. As the Assistant Website Manager you will be responsible for supporting the overall management and maintenance of GMs website and search strategy. Working closely with the marketing team you will assist in optimizing website functionality enhancing user experience curating content and implementing digital strategies to drive traffic and engagement.
This highly collaborative role will team up with colleagues across communications public policy investor relations engineering talent acquisition and our various agencies to keep the brands digital web & content strategy on track and onbudget. Key tasks include complete ownership and management of GM and its organic and paid search tactics. Responsibilities include but are not limited to:
- Own the daytoday management and maintenance of GM
- Develop and coordinate content management and production on GM; ensuring content is uptodate accurate and aligned with business objectives
- Analyze user behavior and website analytics to identify pain points and areas for improvement implementing strategies to enhance the overall visitor journey increase engagement and drive conversions.
- Lead and closely collaborate with our agency partners and the GMUX team to ensure production timelines are met in an efficient/effective manner
- Ensure the GM brand is consistently and appropriately represented across all touch points
- Collaborate with crossfunctional teams across multiple time zones to drive the of global GM website initiatives providing regional teams with the necessary resources and guidance for effective local adaptations and enhancements.
- Monitor website performance conduct regular audits and troubleshoot any issues related to site functionality
- Assist in SEO optimization ensuring that all content adheres to SEO best practices to improve search engine rankings and visibility
- Review and summarize results including site performance and brand scorecard metrics. Always using the data to draw insights and tell a story
- Communicate timelines and workflows to all brand teams
- Work with central team to verify proper marketing tags are in place across all pages
- Support design and coordination of Test and Learn initiatives
- Maintain calendar of activations and touchpoints that teams across GM have with each core stakeholder audience
- Stay informed about industry trends best practices and emerging technologies related to web management.
Additional Job Description
Qualifications
Skills and Abilities:
- 5 years of experience in website management digital marketing and/or project management
- Familiarity with SEO best practices and website optimization techniques
- Proactive selfstarter highly driven marketing professional that excels in a fastpaced and dynamic environment
- Strong project management skills and ability to manage multiple deadlines simultaneously
- Adaptive to change and energized by strategic challenges
- Crossfunctionally minded with an ability to build and maintain strong relationships with a wide range of peers
- Strategic thinker with exemplary problemsolving skills
- Strong planning project management and organizational skills
- Creative thinker who is comfortable managing through moments of uncertainty
- Strong written and oral communication skills
Education and/or Training:
- Bachelors degree required
- Marketingrelated experience preferred
GM DOES NOT PROVIDE IMMIGRATIONRELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g. H1B TN STEM OPT etc. NOW OR IN THE FUTURE.
#LIMO1
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals dependent on role needs. Every day we want every employee no matter their background ethnicity preferences or location to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and wellbeing of you and your family. Our comprehensive compensation plan incudes the following benefits in addition to many others:
Paid time off including vacation days holidays and parental leave for mothers fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive) dental vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional personal educational or volunteer opportunities.GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GMis an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment all practices and decisions relating to terms and conditions of employment including but not limited to recruiting hiring training promotion discipline compensation benefits and termination of employment are made without regard to an individuals protected characteristics. For purposes of this policy protected characteristics include an individuals actual or perceived race color creed religion national origin ancestry citizenship status age sex or gender (including pregnancy childbirth lactation and related medical conditions) gender identity or gender expression sexual orientation weight height marital status military service and veteran status physical or mental disability protected medical condition as defined by applicable state or local law genetic information or any other characteristic protected by applicable federal state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment email us ator call us at. In your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Required Experience:
Director
Employment Type
Full-Time
