Associate Category Manager

Finding the right place to grow your career isnt (over) easy so were here to help by sharing a few reasons why the grass is greener at Vital Farms. We think youll appreciate our focus on Conscious Capitalism which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the way things have always been done. Or you could find it exciting to grow your skills while working for an industryleading brand. Whether youre into our values our brand or our eggcellent puns we hope youll join our Crew and help us change the world 108 square feet at a time!

At Vital Farms we are proud of our incredible stakeholders and the diversity they represent from all areas and communities in which we operate and serve. We view this as a source of strength for us and your job is to help us make it even better.

Your Role:

A great Associate Category Manager doesnt just simply tell a story or present numbers. They sell a story with insights and information. First they listen. Then they ask questions. They find the need. And then they lead. They turn the story into a conversation until the conversation becomes a relationship and then that relationship becomes a winwin for everyone involved.

Thats the kind of relationshipbuilding attitude were looking for in our new Associate Category Manager. As the Associate Category Manager you will leverage your sales expertise as a foundation to support you in learning to build out a compelling selling story and you will leverage superior analytics and insights to optimize distribution pricing & shelving as you work with key customers and the Grocery Channel. This position will be remotely located with preference for our ideal candidate to be located in a major central and west coast metroplex. This position is part of the Category Management division and Business Development department at Vital Farms reporting to the Senior Category Manager.

This Associate Manager should be highly skilled in the use of analytical tools combining multiple pieces of data and insights to create a holistic story and can operate in a highly effective manner. The Associate Category Manager integrates information from multiple sources such as syndicated data retailer data shopper panel data to build comprehensive actionable insights and recommendations that can be used to improve Vital Farms and category performance.

What Youll Do:

• Work with your manager to influence and drive category strategy in the Grocery Channel.
• Lead category management insights for key customers and the Grocery Channel analyzing business issues providing business insights and recommendations in the areas of assortment shelving pricing and promotion to improve business results.
• Responsible for identifying opportunities for growth improvement and optimization; transform ideas into actionable recommendations.
• Be an organizational and retailer Voice of Choice goto for category and strategic insights.
• Leverage robust consumer shopper and category insights to identify and maximize growth opportunities for the category. Elevate strategic partnerships with Grocery Channel retailers using category management solutions & insights.
• Provide insights to drive superior category results while embedding Vital Farms as part of the strategic category solution.
• Work collaboratively with your leader to provide category management leadership to Vital Farms business including weekly / monthly sales & category reporting trend analysis item ranking reporting category review & reset process shopper panel reporting and special analysis.
• Create and colead business reviews on retailer trends market trends category trends consumer insights and marketplace innovation.
• Partner with Vital Farms Sales and Business Development teams to develop insights and presentations directed toward generating increased sales and communicating insights. Must be able to create effective data visualizations to clearly communicate relevant facts and insights.
• Influence annual planning at the customer level through partnership with Business Development and Sales Leaders by providing actionable category insights and solutions that support category leadership objectives for customer company and category.
• Lead insights work related to understanding competitors that play in the egg butter and overall pastureraised space. Identify key markets retailers and opportunities relevant to business objectives.
• Works well with colleagues fostering a highly productive team that thrives in an environment of teamwork. Actively works to share best practices throughout the organization.

What You Bring to the Table:

• First you bring a passion for ethicallysourced nutritious food and purposedriven brands.
• Bachelors Degree in Business or a related field of study
• 5 years of professional experience in Category Management/ Sales within Consumer Packaged Goods/Food & Beverage industry; Category Management experience preferred
• Ability for 30 travel for customer appointments team meetings and other business needs
• This is a remote position. Candidate must be located within a commutable distance to a major metropolitan/regional airport. Preferably located in any major Central or West Coast metroplex city.
• Experience with Syndicated Data (Circana/Nielsen) retailer data (SymphonyAI shopper data /Target POL/ Dunnhumby/etc. as well as Shopper Panel Data (Numerator)
• Strong customer collaboration and selling skills. Strong thought leadership and influencing skills.
• Demonstrated analytical and critical thinking skills; ability to identify root causes link strategies and objectives to develop compelling stories and recommended actions.
• Ability to create concise easytoread selling materials based on findings.
• Knowledge of how to identify category opportunity gaps with key retailers & develop support story.
• Working understanding of the planogram (POG) creation process including JDA BlueYonder.
• Youre no hero You know the power of teamwork and celebrate the work of others before your own.
• You give a sh*t You believe in acting like an owner and making Vital Farms a place to be proud of.
• You raise the standards You know growth can be hard but you strive to improve yourself and others each day.
• You can walk in someone elses boots You seek to understand others viewpoints and think that you get to better answers by sitting on the same side of the table.
• You dont walk on eggshells Youre not afraid to leave the bullsh*t behind and have honest conversations.

What We Bring to the Table:

• A fastpaced energetic remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
• Competitive pay and benefits (Medical Dental Vision and Paid Parental Leave just to name a few).
• Generous retirement contributions: 401(k) 3 Contribution from Day 1.
• Annual bonus and equity grant (subject to business results and company approval)
• Free eggs and butter along with friends and family discounts.
• Fun team SWAG that will make you the talk of the town.
• Professional development opportunities and an amazing team dedicated to your growth.

At Vital Farms compensation decisions are dependent upon a variety of factors which may include but are not limited to skill levelexperience education training market demands and business needs.A reasonable estimate of the current starting annual base salary for this position is $100000 $125000. Please keep in mind that hiring at the maximum end of the range would not be typical in order to allow for potential continued future salary growth.