Email Marketing Manager-Healthy Paws
Email Marketing Manager-Healthy Paws
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Salary Not Disclosed
1 Vacancy
Job Description
The Email Marketing Manager at Healthy Paws Pet Insurance is an individual contributor role focused on driving new business opportunities. This position requires a strategic thinker who can drive ideas into action. The ideal candidate will manage the email aggregator & affiliate channels. The position will report into the Healthy Paws AVP of Marketing.
About Healthy Paws
Healthy Paws is a toprated pet health insurance provider in the United States. Our compassion for pets drives us to offer a great insurance product hire the best employees and offer an extraordinary caliber of service. Everything we do is driven by our love of animals and providing an exceptional experience to pet parents who have enrolled their furry family members with us.
Key Responsibilities:
- Email Management:Creation and optimization of Healthy Paws email marketing campaignsensuringconsistencyinbrandmessagingandachievingstrategicgoalsincluding creating blocks/templates HTML asset coordination QA segmentation building and scheduling.
- Email Scheduling:Comanage and execute master Email marketing calendar to create moretargetedcampaigns.
- Marketing Automation & Integration:Master the use of marketing technology for efficientcampaigndelivery.
- Optimize Email Creative and Templates:Work in partnership with Marketing Team and External Vendors and design partners to optimize Email creative blocks and templates based on performanceandinsightsaswellasbestpracticesand ensuringitalignswithourbrandvoice andobjectives.(VariousformatsincludetextHTMLcustom.
- Data & Analytics:Manage and segment customer databases for targeted campaigns employ A/B testing for continuous improvement and monitor campaign performance drive optimizations. Developatestingcalendarandreportthatincludessubjectlinemessage content CTAs customer cohorts segments send time and new features intended to drive performance lift. Ensuring all utms and link alias are placed within emails for thorough data analyzing.
- Compliance&BestPractices:Keepabreastofglobaldataprivacylawsandemail/SMS marketing regulations ensuring all campaigns are compliant and reflect industry best practices.
- Budget Management: Prepare regular budget reports and forecasts analyzing variances and making recommendations for optimization.
- Affiliates/Aggregators: Leverage established partnerships to further grow these channels to drive new enrollments.
Qualifications
- Bachelors degree in marketingbusinessorrelatedfield.
- Minimumof5years experienceinretention & acquisitionmarketingCRMorrelatedrolespreferably within the ecommerce sector.
- Proficiencyinemail/SMSmarketingplatformslikeSalesforceandMarketowithastrong track record in driving successful marketing initiatives.
- Indepthknowledgeofandexperiencewithemail/SMSregulations(GDPRCCPATCPA CASL) deliverability and best practices.
- DemonstratedexperiencewithanalyticsHTML/CSSA/BTestingandfamiliarwithAdobe Creative Suite.
- Creativeproblemsolverwithexceptionalprojectmanagementanalyticalpresentationand technical skills.
- Knowledge of Affiliate & Aggregator channel marketing.
- Highly motivatedand capableofworkingboth independentlyand as part ofa diverseteam whiledemonstratinghighlyeffectiveinterpersonalandcommunication(writtenandverbal) skills.
Required Experience:
Manager
Employment Type
Full-Time
