Senior Marketing Manager

Are you passionate about driving highimpact digital marketing strategies in a global thought leadership environment Do you thrive in a crossfunctional role shaping marketing initiatives that influence decisionmakers and industry leaders Would you like to lead strategic marketing efforts for a globally recognized research and policy center

As the Senior Marketing Manager you will play a pivotal role in amplifying the reach and impact of CFA Institutes Research & Policy Center (RPC)a leading global think tank dedicated to investment research regulatory developments and financial policy analysis. This role offers a unique opportunity to shape and drive highprofile digital marketing initiatives that engage institutional audiences research professionals and key stakeholders worldwide. You will take ownership of digital audience growth content marketing and multichannel engagement and work at the intersection of research policy and marketingleveraging innovative digital strategies to position CFA Institute as a global thought leader.

What Youll Do

• Develop and execute a digitalfirst marketing strategy to drive engagement with the Research & Policy Centers insights and content.

• Lead multichannel marketing initiatives including website optimization social media strategy newsletters paid media and live event promotions.

• Collaborate crossfunctionally with marketing research and advocacy teams to align content messaging and audience engagement tactics.

• Manage and optimize digital platforms ensuring best practices in digital publishing audience growth and content distribution.

• Utilize analytics and performance insights to refine marketing strategies measure impact and drive continuous improvement.

• Influence senior stakeholders within the CFA Institute and external policy and research communities shaping the strategic direction of digital engagement.

• Stay ahead of digital trends in thought leadership marketing ensuring the Research & Policy Center remains a globally recognized source of financial insights.

What Were Looking For

• Deep expertise in digital marketing with proven experience in audience growth content marketing SEO email automation social media and paid media.

• Industry experience in financial services digital think tanks digital publications or researchdriven organizations.

• Strategic mindset with the ability to shape marketing initiatives

• Exceptional stakeholder management with confidence in influencing senior leaders and crossfunctional teams.

• Proven ability to drive digital audience engagement develop compelling messaging and execute highimpact gotomarket strategies.

• Experience managing digital platforms analytics tools and marketing automation systems.

• Excellent communication skills with a passion for research policy and global financial trends.

Why Join Us

• High Visibility & Influence Work closely with senior stakeholders across global teams

• MissionDriven & ValueFocused Make a real impact in thought leadership marketing prioritizing engagement and influence.

• CrossIndustry & Global Reach Work at the intersection of finance policy and research engaging with international stakeholders.

About CFA Institute

CFA Institute are the global leader in investment excellence and ethics. With nearly 200000 charterholders across 160 markets we drive professional growth ethical behavior and better markets. We care about our employees wellbeing offering industryleading benefits like:

• Comprehensive health coverage for you and your family

• Generous leave and time off

• Competitive retirement plans

• Flexible work options

• Wellness education and support programs

If you feel this opportunity could be the next step in your career we encourage you to click Apply and complete our threeminute application.

Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee group of employees or prospective employee on the basis of race color national origin citizenship or immigration status religion creed or belief age marital or partnership status marital or family status care giver status pregnancy and maternity sexual and other reproductive health decisions physical abilities/qualities disability sexual orientation gender gender identity or expression predisposing genetic characteristic military or veteran status status as a victim or witness of domestic violence or sex offense or stalking unemployment status infectious disease carrier status migrant worker status educational background socioeconomic status geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment including but not limited to recruitment hiring compensation training development promotion demotion layoff recall furlough transfer leave of absence and dismissal. This is a global policy that applies to all CFA Institute employees regardless of location.

If due to a disability or current medical condition you need an accommodation or assistance to complete a job application you can request one at any stage of the recruitment process. Please send an email to noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.

Our application is not compatible with Internet Explorer (IE). We recommend using Chrome.