Market Research Analyst
Market Research Analyst
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Job Description
Overview
Houston Methodist Standard
PATIENT AGE GROUP(S) AND POPULATION(S) SERVED
Refer to departmental Scope of Service and Provision of Care plans as applicable for description of primary age groups and populations served by this job for the respective HM entity.
HOUSTON METHODIST EXPERIENCE EXPECTATIONS
- Provide personalized care and service by consistently demonstrating our I CARE values:
- INTEGRITY: We are honest and ethical in all we say and do.
- COMPASSION: We embrace the whole person including emotional ethical physical and spiritual needs.
- ACCOUNTABILITY: We hold ourselves accountable for all our actions.
- RESPECT: We treat every individual as a person of worth dignity and value.
- EXCELLENCE: We strive to be the best at what we do and a model for others to emulate.
- Practices the Caring and Serving Model
- Delivers personalized service using HM Service Standards
- Provides for exceptional patient/customer experiences by following our Standards of Practice of always using Positive Language (AIDET Managing Up Key Words)
- Intentionally collaborates with other healthcare professionals involved in patients/customers or employees experiential journeys to ensure strong communication ease of access to information and a seamless experience.
- Involves patients (customers) in shift/handoff reports by enabling their participation in their plan of care as applicable to the given job
- Actively supports the organizations vision fulfills the mission and abides by the I CARE values
Responsibilities
- Works collaboratively across the System including hospital leadership marketing and finance to obtain the data necessary for marketplace analysis and reporting.
- Collaborates with market research team members to produce and deliver robust holistic analyses to clients.
SERVICE ESSENTIAL FUNCTIONS
- Assists in oversight of the systematic reporting schedule that provides complex indepth market analysis for all of the Houston Methodist hospitals and the system overall; the various reports analyze hospital service area demographics volumes market share payer mix and patient transfers.
- Designs and implements reporting data extracts and manipulation in support of department objectives and goals.
- Researches analyzes and monitors local and national health care environment market and competition to assess impact to Houston Methodist hospitals.
- Communicates and presents market analysis findings to leadership across the System.
QUALITY/SAFETY ESSENTIAL FUNCTIONS
- Compiles and interprets marketing contact center web and financial data for quarterly marketing and service line reporting.
- Monitors integrity of the information contained in the databases and determines how to translate data into usable actionable information for the formation and of marketing strategies and measures of success.
FINANCE ESSENTIAL FUNCTIONS
- Oversees coordinates and analyzes local and national consumer and physicians mailings implementing and utilizing segmented data with an eye toward cost efficiency.
- Assures operability of information technology systems to support operations of Corporate Marketing.
GROWTH/INNOVATION ESSENTIAL FUNCTIONS
- Uses data from information systems to support the development of marketing plans and evaluate the success of marketing efforts.
- Seeks opportunities to apply new research techniques to understand key business questions.
This job description is not intended to be allinclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.
Qualifications
- Bachelors degree in Market Research Business Administration Statistics Information Technology or related field
- Masters degree preferred
WORK EXPERIENCE
- Four years of market research or related analytical experience
- Healthcare experience preferred
License/Certification
- N/A
KSA/ Supplemental Data
- Demonstrates the skills and competencies necessary to safely perform the assigned job determined through ongoing skills competency assessments and performance evaluations
- Sufficient proficiency in speaking reading and writing the English language necessary to perform the essential functions of this job especially with regard to activities impacting patient or employee safety or security.
- Ability to effectively communicate with patients physicians family members and coworkers in a manner consistent with a customer service focus and application of positive language principles
- Excellent analytical and observation skills with the ability to take large amounts of complex statistical data and present it in a simplified easy to digest format.
- Good grasp of normalized database logic and terminology with experience in relational databases a plus
- Able to effectively collaborate with internal and external team members and partners (i.e. agencies research vendors).
- Ability to obtain and analyze performance data from internal and thirdparty databases/systems (e.g. Truven MarketDiscovery Planning NRC Market Insights)
- Proficient in Access Excel Word PowerPoint SQL and graphic packages such as MapPoint. Additional experience with statistical packages (SAS SPSS or similar) is preferred. Experience with data visualization software (e.g. Tableau) preferred
- Knowledge of survey methodology and statistics preferred
- Excellent time management prioritization and communication skills
SUPPLEMENTAL REQUIREMENTS
WORK ATTIRE
- Uniform No
- Scrubs No
- Business professional Yes
- Other (department approved) Yes
ONCALL*
*Note that employees may be required to be oncall during emergencies (ie. DIsaster Severe Weather Events etc) regardless of selection below.
- On Call* No
TRAVEL**
**Travel specifications may vary by department**
- May require travel within the Houston Metropolitan area Yes
- May require travel outside Houston Metropolitan area No
Company Profile
Houston Methodist (HM) is one of the nations leading health systems and academic medical centers. HM consists of eight hospitals: Houston Methodist Hospital its flagship academic hospital in the heart of the Texas Medical Center and seven community hospitals throughout the greater Houston metropolitan area. HM also includes an academic institute a comprehensive residency program a global business division numerous physician practices and several freestanding emergency rooms and outpatient facilities. Overall HM employs over 25000 employees. Houston Methodist is supported by a wide variety of business functions that operate at the system level to help enable clinical departments to provide the best patient care and service in a spiritual environment.
In 2019 Houston Methodist and its physicians treat more than 6333 international patients from more than 76 countries. Houston Methodist Global Health Care Services consulting and education divisions also provide advisory services and training and development to health care organizations around the world.
Required Experience:
IC
Employment Type
Full-Time
