Senior Lifecycle Marketing Manager
Senior Lifecycle Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
The role
As a Senior Lifecycle Marketing Manager for SoFi Protect you will play a critical role in driving growth adoption and usage of Life and Auto Insurance Policies. We are looking for a skilled marketing professional who can deliver a strong marketing plan and work crossfunctionally with product marketing product tech ops creative data science and business leads to deliver shared business OKRs. This individual will leverage datadriven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle.
What youll do:
- Develop comprehensive lifecycle marketing strategies to drive insurance policies activation and ongoing user retention.
- Collaborate with crossfunctional teams including product product marketing and business unit leadership to ensure alignment of marketing efforts with product and business goals.
- Plan personalized multichannel (email push inapp and SMS) lifecycle marketing campaigns that drive initial use repeat bookings and upsell.
- Manage a rigorous experimentation roadmap for fullfunnel program performance analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs).
- Drive campaign automation and personalization leveraging audience and performance insights to build and optimize highperforming alwayson campaigns.
- Report on lifecycle channel campaign and program performance sharing insights with marketing and business leadership.
- Collaborate with the data science team to develop reporting frameworks track marketing performance metrics and provide actionable insights to stakeholders.
- Direct campaign priorities with Lifecycle Marketing Tech Ops.
What youll need:
- Bachelors Degree ideally in Business Finance Marketing or a technical field (or equivalent experience)
- 6 years of directtoconsumer lifecycle management experience including email inapp push and SMS.
- A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through crosssell and upsell new member onboarding and retention activities at scale.
- Strong analytical chops with experience using various testing methodologies.
- Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
- Effective verbal and written communication skills.
- Experience presenting channel strategy and campaign results to crossfunctional partners and executive leadership.
Nice to have:
- MBA or other advanced degrees
- Previous finance tech and insurance industry experience
Required Experience:
Manager
Employment Type
Full Time
