Email Marketing Specialist
Email Marketing Specialist
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Job Description
WHO IS RATEHUB
Were a company on a mission We are a unique Canadian Fintech that is the one stop shop for all financial needs of the consumer Save Spend Borrow Invest and Protect. Every single team member from product & engineering to sales & marketing finance operations and everything in between is obsessed with one thing; helping Canadians make better financial choices. And were pretty great at it too. Via our digital application technology and our awardwinning inhouse brokerages we help emailover 2M Canadians per month make a positive impact on their finances. We have many unique businesses a mortgage brokerage a life insurance brokerage a home and auto insurance brokerage a mortgage originations and servicing business a Financial Services Marketplace and a content business across Ratehub and MoneySense. 365 days a year we deliver our users the best online mortgage experience personalized Credit Card and Loans options and cheaper auto & home insurance policies than they typically get from their existing financial adviser.
Changing how people make financial choices isnt easy though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected but that are always interesting rewarding and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth.
Were looking for an Email Marketing Specialist to join our growing team (based in downtown Toronto but also open to remote candidates).
The candidate will be developing & building email marketing campaigns such as newsletters automated nurturing journeys promo emails etc. and executing email marketing strategies to drive lead generation customer retention and overall business growth.
They will be part of the marketing team and will work closely with multiple stakeholders including Business Unit Heads Product Managers Analytics Sales and Engineering teams to define and execute campaigns in Salesforce marketing cloud.
YOUR RESPONSIBILITIES:
- Plan and manage the of email marketing programs within Salesforce marketing cloud including development campaign setup scheduling testing quality assurance and deployment.
- Analyze and track email performance KPIs (open rate click rate unsub rate etc. and other related metrics (conversion rates revenue generated etc. to provide actionable insights for improvement.
- Test different email elements (copy subject lines design elements etc) via A/B testing to enhance email templates and improve email KPIs
- Collaborate with other crossfunctional teams (Content Analytics etc) to ensure smooth of marketing campaigns and continued optimization to ensure achievement of email KPI targets.
- Oversee maintenance and growth of subscribed email lists ensuring compliance with spam regulations and best practices.
- Stay uptodate on the latest email marketing trends and advocate for continued innovation and expansion of email marketing within the organization
YOUR QUALIFICATIONS:
- Minimum 3 years in Email Marketing and at least one year working with marketing automation
- Experience in building email journeys with Salesforce marketing cloud (required)
- Proficiency in HTML CSS SQL and AMPscript (strongly preferred) for email design and data segmentation.
- Strong analytical skills to interpret campaign data and refine strategies.
- Strong copywriting skills (ability to create first draft email copy creative subject lines etc.
- Understanding deliverability of email barriers to making it to the inbox DNS IPs DKIM definition of bounce reasons etc.
- Strong knowledge of CASL
CULTURE FIT:
- Members first we prioritise the interests and needs of our members above all else.We solve member pain points and focus on member satisfaction. We start with members and end with the P&L.
- Growth mindset we set ambitious goals and challenge the status quo. We take responsible risks and are accountable for our actions.
- Better together we are One team with One common goal. We make our footprint bigger than our foot leave our egos at the door support each other to achieve great results as One company.
- Run after problems we tackle problems head on and focus on finding solutions. Obstacles are seen as opportunities for growth and innovation. We have the hard conversations and choose the harder right over the easier wrong. And we do it with a smile.
- Measure Learn Iterate Innovate we focus on getting things done. We measure what matters iterate learn iterate many times in a datadriven way which is how we will innovate.
JOB PERKS:
- Competitive salary: We know its expensive to live/work in Canada
- Remotefirst organization: we love opportunities to get together as a team but for the most part we offer our employees the flexibility to work anywhere in Canada
- Flexible hours: Enjoy a couple more hours of sleep in the morning if you want
- Benefits: Health is wealth! A benefits package with no employee contribution required
- Perks: RRSP matching program individual training allowance fun team socials (remote AND inperson) and more!
Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
Required Experience:
Senior IC
Employment Type
Full-Time
