Marketing Copywriter
Marketing Copywriter
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USD 65000 - 75000
1 Vacancy
Job Description
Simon & Schuster was named to Forbes magazine list of Americas Best MidSize Employers 2022. Simon & Schuster is a global leader in general interest publishing dedicated to providing the best in fiction and nonfiction for readers of all ages and in all printed digital and audio formats. Its distinguished roster of authors includes many of the worlds most popular and widely recognized writers and winners of the most prestigious literary honors and awards. It is home to numerous wellknown imprints and divisions such as Simon & Schuster Scribner Atria Books Gallery Books Pocket Books Adams Media Simon & Schuster Childrens Publishing and Simon & Schuster Audio and international companies in Australia Canada India and the United Kingdom and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website atwww.simonandschuster.
Simon & Schuster LLC is looking for a Marketing Copywriter to help grow the highly successful Pimsleur language learning subscription business. In this role youll be the voice behind our digital experiences. Youll transform our core messages into compelling stories across every channel from attentiongrabbing ads to seamless landing pages email campaigns that spark curiosity and social posts that stop the scroll.
Responsibilities:
The Marketing Copywriter will be responsible for creating clear persuasive and engaging copy for various digital marketing channels. Collaborating closely with marketing and design this role will ensure consistent messaging across all touchpoints including paid advertisements landing pages emails and social media. Key responsibilities include:
- Digital Marketing Channels: Write copy for paid and organic social media display banners email campaigns affiliate partnerships and search ads ensuring alignment with Pimsleurs brand voice and customer acquisition goals.
- Content Strategy: Assist in creating strategic marketing content that supports brand initiatives and growth. Ensure all content reflects Pimsleurs voice and messaging across multiple platforms.
- Landing Pages: Lead copy creation for landing pages working closely with designers to ensure a seamless user experience that drives conversions from visitors to subscribers.
- Email Marketing: Develop copy for lifecycle email campaigns including welcome emails retention campaigns and promotional newsletters.
- A/B Testing: Collaborate with the marketing team to test different copy variations for landing pages ads and emails to identify what resonates most with target audiences. Use datadriven insights to refine messaging.
- SEO Optimization: Work with SEO lead to write user interface copy for web and mobile platforms optimizing for both user experience and search engine visibility.
- Social Media: Strategize create and lead development of compelling organic social media content writing posts geared toward driving site engagement and subscription starts.
- Creative Collaboration: Work with graphic designer to produce cohesive visually engaging marketing materials. Participate in brainstorming sessions to bring fresh innovative ideas to life.
Skills Required:
- Conversion Copywriter: 5 years of experience preferably within a performance marketing or directtoconsumer environment) crafting copy that doesnt just sit thereit moves people. Whether its a tweet banner ad or fullblown campaign your words have the power to capture attention and spark action.
- Persuasive Portfolio: A strong portfolio showcasing creativity across diverse content formats is a must with tangible results and performance metrics that demonstrate the impact of your work.
- A Creative Mind: Proven ability to turn trending cultural moments into brand engagement opportunities creating content that resonates with the target audience.
- Master of Multitasking: You can juggle multiple projects and priorities with ease all while keeping the quality of your work topnotch.
- DataDriven Storytelling: Youre comfortable analyzing metrics and adapting your copy based on whats resonating with our audience. You see feedback not as criticism but as a roadmap to creating something even better.
- Performance Pro: Familiar with A/B testing audience segmentation landing page optimization and making creative choices based on hard data Youre our kind of writer.
Creative Collaborator: Youll partner closely with designer marketing managers and data analyst ensuring every campaign is cohesive and impactful
Simon & Schuster US is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster US the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives we believe that opportunity access resources and rewards should be available to and for the benefit of all. Simon & Schuster US is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression and Veteran status.
The hiring salary range for this position applies to New York City California Colorado Washington state and most other geographies. Starting pay for the successful applicant depends on a variety of jobrelated factors including but not limited to geographic location market demands experience training and education. The benefits available for this position include medical dental vision 401(k) plan life insurance coverage disability benefits tuition assistance program and PTO or if applicable. Additionally employees have access to our industryfirst Broad Based Ownership program which makes all employees partners in our shared success.
Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster LLC subject to all policies including theWorkplace Privacy Noticeand eligible solely for the benefits plans thereof.
Other details
- Job FamilyMarketing
- Job FunctionCopy Writers
- Pay TypeSalary
- Employment IndicatorRegular
- Min Hiring Rate$65000.00
- Max Hiring Rate$75000.00
Employment Type
Full-Time
