Senior Audience Manager Referrals mfx

The role

As a Senior Audience Manager for Referrals you are part of a powerhouse team that is responsible for the commercial results of our Referrals program across all 17 international markets. You will drive a significant portion of our revenue and profit by developing marketing strategies ideating testing and implementing exciting experiences that drive virality of HelloFresh Groups offering engage existing customers to refer their friends and grow new customer acquisition. In our customercentric and datadriven Referrals team you will be responsible for the planning and analysis of referral campaigns across digital and offline touchpoints for 17 markets and 5 brands leading creative brand analytics and operations teams to act in unison. You will also partner closely with Pricing & Discounts to devise and optimize incentive structures with product teams to build a customer centric onsite referrals experience and with local market teams to localize our referrals program at scale. Beyond this a core part of your role will consist of the strategy development for our referrals program. Your ideas and strategic direction will directly influence the future of HelloFresh Groups referrals program.

Above all we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role we would really like to learn more about you.

What youll do

Develop and execute on strategies to drive growth of the virality program:

• Codevelop our annual referrals strategy and ambition for your area of responsibility and lead the development of initiatives with crossfunctional teams and local market leadership.
• Develop and execute impactful communication strategies and campaigns across CRM and product touch points ensuring excellent customer experience.
• Partner with product teams on customer and lead side to identify test and launch new product features.
• Analyze channel and campaign performance in depth working with the Marketing Analytics team to derive insights and guide future strategies.

Optimize program performance:

• Own performance of a part of our referral program analyze and steer performance across international markets and all channels define and own business results and drive stakeholder understanding in Quarterly Monthly and Weekly Business Reviews.
• Deepdive into our rich data sources across channels product and other sources to find the most potent performance levers and capitalize on untapped business opportunities.
• Design and implement comprehensive experimentation programs (incl. A/B testing) across markets enabling continuous optimization and informing international rollouts.
• Work closely with the Pricing & Discounts team to gain a deep understanding of incentive mechanisms and define the future of tailored incentives for our program.

Drive innovation of our program:

• Gain a deep understanding of our diverse customer segments and their preferences to design test and implement personalized experiences as well as catering to local market needs and differences in maturity.
• Question everything we do every day and define largescale programs in our annual strategy process that evolve or revolutionize the Referrals program.
• Find levers for scalability and automation (incl. AI) to drive efficiencies and spend your time working on the things that really move the needle.

What youll bring

• Excellent degree in marketing business statistics or STEMrelated field
• 5 years of professional experience working in highpaced environments ideally techscale up consulting or ecommerce
• Strong analytical and conceptual problemsolving skills strategic thinking and sound business acumen
• A passion for delivering excellent and effective customer experiences (ideally working on referrals programs CRM/Lifecycle Marketing digital channel management subscription business models)
• Strong ownership mentality and drive to deliver results experience leading multiple parallel workstreams and prioritizing for highest impact
• Experience devising and measuring the effectiveness of business and pricing strategies (including AB testing) with a proven track record from other datarich business environments
• Outstanding written and verbal communication skills with a proven ability to influence and motivate stakeholders at all levels of the organization lead effective meetings and presentations with senior management
• Sound technical skills (excel/spreadsheetbased modeling required SQL/GBQ or other querying languages a plus)

What we offer

Elevate your lifestyle! Join one of Europes fastestgrowing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90 nationalities.
• Enjoy a competitive compensation package that goes beyond the norm with perks like a HelloFresh subsidized Pension Scheme Berlin relocation support and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget German language learning budget and access to the HelloFresh Academy.
• Plus weve got your wellbeing covered with mental health support transportation perks and workingparentfriendly benefits. From our 24/7 gym accesswellbeing platforms like Headspace and Spill to sabbatical leave options HelloFresh is not just a workplace; its a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat forever!

Since our 2011 founding in Europes vibrant tech hub Berlin weve become the worlds leading meal kit provider delivering to over 4.2 million households worldwide in 15 countries across 3 continents.

Our more than 15000 employees from over 70 nationalities are the heart and soul of our diverse fastpaced and dynamic environment where innovation and smart fast action is encouraged.

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race national origin color caste social origin or position gender gender expression sexual orientation religion age disability political opinion marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process please reach out to us at:

Europe:
APAC:
United States:
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