Senior Marketing Manager
Senior Marketing Manager
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Job Description
- JoinagloballeaderinsecureconnectivitysolutionsasaSeniorMarketingManager
- 3monthinitialFixedtermcontractwithpotentialtoconverttopermanency
- ASAPstartdate
OurCompany
Permaconnisagloballeaderinmissioncriticalconnectivitysolutions.OursolutionsofferarangeofhighlyreliableandsecuresignallingandconnectivitysolutionsacrossthesecurityfireandIOTsectors.Weofferinnovativesolutionsandsecureencryptednetworkprovidescriticalalarmcommsforhighvalueindustriesincludingfinancialretailgovernmentandeducationalinstitutions.
Wehavebeenoperatingsince1999andourheadquartersareinSydney.TodayPermaconnisaninternationallyrecognisedbrandwithoursecuremonitoringsolutionscoveringthecommercialretailandresidentialsectorsinAustraliaNewZealandSouthAfricaandPapuaNewGuinea.
TheOpportunity
TheSeniorMarketingManagerwillbuildon68monthsofagencyworkacrossbrandstrategyandultimatelyrolluptheirsleevestofinaliseanddeliverthenewPermaconngroupwebsiteafterthebusinessacquiredtwoadditionalbusinesses.Thisisaninitialthreemonthcontractwithpotentialtoleadtoapermanentopportunity.
KeyResponsibilities
WebsiteDevelopment
- Definingthewebsitespurposeandaligningitwithoverallmarketingobjectives.
- Ensuringavisuallyappealingandbrandconsistentwebsitedesign.
- Prioritisinguserexperienceandoptimisingthewebsiteformobiledevices.
- Developingandmanagingwebsitecontentincludingproductinformationandcustomertestimonials.
- UtilisingCRMdatatounderstandcustomersbasedondemographicsbehaviourandpreferencescreatingtargetedmarketingcampaignsforeachsegment.
- Interfaceandseekinputfromallseniorleaderswithinthebusinessindeliveringrebrandwhilstbeingenthusiasticallyhandsoninallaspectsofmarketingdeliverycopywritingandallotherworkstreamsrequiredtolaunchthenewwebsite.
DemandGenerationandnewcustomeracquisition
- Identifyingtargetaudiencesandunderstandingtheirneedsandpainpoints.
- Analysingmarkettrendsandcompetitoractivitiestoidentifyopportunities.
- SettingmeasurablegoalsandKPIstotrackcampaigneffectiveness.
Productmarketing
- Craftingcompellingproductpositioningandmessagingthathighlightsthevaluepropositionandbenefitsforcustomers.
- Translatingcomplextechnicalfeaturesintoclearandconcisecustomerfacinglanguage.
- Ensuringconsistentmessagingacrossallmarketingchannels.
- Creatingsalestoolsandmaterialssuchasproductpresentationsbrochuresanddemos.
- Developingcompetitiveanalysismaterialstohelpthesalesteamaddresscustomerobjections.
- Stayinguptodatewithregulatorychangesandindustrystandards.
Tradeeventmanagement
- Developingpreeventmarketingcampaignstogenerateattendeeinterest.
- Creatingengagingeventmaterialssuchasbrochurespresentationsanddemos.
- Utilisingdigitalmarketingchannelstopromotethecompanyspresenceatevents.
- Creatingsocialmediacontentduringtheeventtoincreaseonlinepresence.
- Networkingwithindustryprofessionalspartnersandpotentialcustomers.
Whatyouneedtosucceed
- Demonstratedexperiencewithdigitalmarketingdemandgenerationandproductmarketinginatechorcommunicationscontextispreferred.
- Stronganalyticalskillswithadatadrivenapproachtodecisionmaking.
- Abilitytothinkcreativelyandstrategicallyinafastpaceddynamicenvironment.
- Excellentcommunicationsskills(bothWrittenandVerbal)&interpersonalskills
YourExperience
- ExperienceinaMarketingManagercapacitypreferablyinaB2Bortechnologydrivenindustryhowevernotrequired.
- BachelorsdegreeinmarketingBusinessCommunicationsorrelatedfield;MBAorotheradvanceddegreepreferred.
- Familiaritywiththetechnologyortelecommunicationsindustry.
Howtojoinus
ApplyNowusingyourLinkedInprofile;howeverwewouldlovetoknowmore.ThereforewewelcometheinclusionofaCVand/
NoAgenciespleaseandthankyou.
Required Experience:
Manager
Employment Type
Contract
