Experience Strategist
Experience Strategist
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$ 70000 - 84000
1 Vacancy
Job Description
RAPP New York is looking for an Experience Strategist to join our awardwinning Experience Strategy team.
WHO WE ARE:
We are RAPP world leaders in activating growth with precision and empathy at scale.
As aglobal nextgeneration precision marketing agencywe leveragedata creativity technology and empathyto foster client growth.We champion individuality in the marketing solutions we create and in our workplace. We fight for solutions that adapt to the individuals needs beliefs behaviors and aspirations.
We foster an inclusive workplace that values diversity and emphasizes personal wellbeing.
HOW WE DO IT:
At RAPP our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data connected content and connected decisioning.
Our data analysts identify who that person is our strategists understand what they want and our awardwinning technologists and creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.
Part of Omnicoms Precision Marketing Group RAPP is comprised of 2000 creatives technologists strategists and data and marketing scientists across 15 global markets.
YOUR ROLE:
Were seeking a strategic thinker with some experience working in marketing advertising customer experience and/or CRM a passion for interesting brands and a talent for sparking fresh ideas. Youll have the ability to work across a range of accounts with collaborative clients who count on us for innovative strategies that drive exciting work and impactful results.
YOUR RESPONSIBILITIES:
- Develop CRM strategies that identify capture and nurture consumers across their entire journey with a brand creating experiences that span across a range of channels including web email mobile direct mail and social.
- Conduct primary research and analyze findings from thirdparty research mining for insights that help inform strategic plans and creative briefs.
- Develop creative briefs brief internal creative teams and work with them to inspire great work.
- Devise content and communication strategies that personalize at scale to engage different types of customers.
- Perform current state analyses including but not limited to market analyses and competitive analyses.
- Work collaboratively with the Marketing Sciences team to establish measurement and optimization plans.
- Set business rules for integrated campaigns and communicate rules to internal technology teams.
- Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
- Present strategic recommendations to agency and client stakeholders.
REQUIRED SKILLS:
- Bachelors Degree in related field.
- 2 years of experience in strategic planning (with a brand at an agency or similar)
- Ability to thrive in a fastpaced environment managing multiple projects with various deadlines simultaneously.
- Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
- Excellent writing and editing skills with strict attention to detail.
NICE TO HAVE:
- Insurance category experience (a plus but not required)
Our Hybrid Work Model:
RAPPs current hybrid model is designed to enable inperson connections and collaboration that is core to our culture while also supporting flexibility for all employees. As such we have the option to work from home two days per week if wed like.
RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance 401(k) stock options Healthcare & Dependent Flexible Spending Accounts vacation sick and personal days and positive activism days paid parental leave and disability benefits. For more information regarding Omnicom benefits please visitwww.omnicombenefits. A reasonable estimate of the salary for this role at the time of posting is $70000 $84000. This range is specific to NYC and multiple factors are considered in making compensation decisions including but not limited to: skill set experience and training certifications; etc. This is an exempt position. If your requirements fall outside of this range you are still welcome to apply.
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability veteran status.
NOTE: This job description is not intended to be allinclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Employment Type
Full Time
