Specialist Regional Performance Marketing 6980
Specialist Regional Performance Marketing 6980
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Job Description
Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of onsite and offsite work based on the parameters for our operations to meet the needs of our donors our staff and our communities. Currently employees are expected to have an inperson presence for at least 40 of their work time. This requirement may vary depending upon circumstances.
Job category: Communications marketing and public affairs
Job posting ID: 6980
Employment status: Regular fulltime
Classification: PTS/MGT/IT B
Salary/Rate of pay: $68206 $80931
Application deadline:
Application requirements:
- Your uptodate resume.
- Job specific cover letter.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.
Do you currently work for Canadian Blood Services All employees must apply via the internal career page.
Together we can make all the difference in the lives of others.
Be part of a dynamic collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood plasma stem cells and organs and tissues.
If you are looking for a rewarding experience with a values and missiondriven team join Canadas Lifeline and make a meaningful difference.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work live and play.
About the role
Canadian Blood Services is looking for aregular fulltime Specialist Regional Performance Marketingto join our versatileIntegrated Marketingteam.
TheIntegrated Marketingteam is responsible for developing and executing comprehensive integrated marketing strategies aimed at building Canadian Blood Services brand expanding our donor base and enhancing donor loyalty.
In this newly created role reporting to the Manager Senior Performance Marketing the Specialist Regional Performance Marketing will aid in the development of the organizations overall hyper local growth activities by executing the development of regional advertisingand otherpaid requirements. Furthermore the Specialist Regional Performance Marketing will ensure that all performance marketing initiatives work to meet the objective of increasing the acquisition or retention of donors and registrants and can clearly be linked to results.
The Specialist Regional Performance Marketing will assist in the management of theoverall advertisingbudget playinga pivotal role in a team of performance marketers who will work collaboratively to implement performance marketing campaigns ensuring compliance of external agency partner teams and ad hoc vendors as required.
Formula for success
- Utilizing your skills in collaboration you will collaborate with planning teams to understand market needs opportunities and unique challenges to solve against locally.
- Applying your expertise in media management you will assist in the scope of work and relationship with the media buying agency of record as well as direct to partner engagement where required for buys outside of the agency scope.
- Leveraging your skills inintegrated performanceplanning you will assist in the development and management of the overallperformance marketingplan for recruitment including creation and monitoring of the annual blocking chart of tactics and initiatives.
- Using your analytical skills you will monitor campaign performance and make datadriven adjustments to optimize results. Shares core learnings on a regular cadence with the wider stakeholder group.
- Employing your budgeting skills you will assist in the coordination of performance marketing budgets ensuring that campaigns are executed within financial constraints while maximizing ROI.
- Drawing on your advertising skills you will develop and traffic advertising assets as required alongside the larger performance marketing team.
Desired education and skills
- A university degree in Marketing or related field or equivalent experience.
- Desired Certifications: Google Ads Certification Facebook Blueprint Certification Digital Marketing Certifications from SEMrush Hootsuite or LinkedIn Learning.
- 35 years of related experience; including media planning creative strategy digital marketing digital analytics agency/vendor management and project management
- Knowledge of traditional media and digital performance channels: broadcast OOH SEM paid social and programmatic display and video.
- Demonstrated understanding through experience of the differences between national and regional media outlets localized partnerships and platforms for effective hyper local campaign placement.
- Working and collaborating effectively with colleagues from different specialties (i.e. IT communications digital communications).
- Ability to prioritize and manage multiple projects budgets and deadlines.
What we offer you
- 4 weeks vacation.
- Annual performance award up to 6.
- Comprehensive group health dental and vision benefits for you and your family.
- Defined benefit pension plan.
- Employee discounts wellness program professional resources.
What you can expect
- This role will work in a hybrid environment with requirements to be onsite at a Canadian Blood Services location 40 of the time/2 days of the week.
- You will work Monday to Friday 37.5 hours per week 7.5 hours per day.
- You may be expected to travel across Canada for team meetings or events.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canadas population in our organization and fostering an environment where all employees can be their authentic selves with equal opportunities to succeed and contribute.
If this role resonates with you we encourage you to apply by providing your uptodate resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.
We thank all applicants for their interest. However only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system to ensure you receive them please add and to your safe senders list.
Applicants who require accommodation should discuss their needs with us.
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Required Experience:
Unclear Seniority
Employment Type
Full Time
