Director of Digital Content
Director of Digital Content
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$ 79825 - 103824
1 Vacancy
Job Description
Job Posting Summary
The Director of Digital Studio plays a crucial role in shaping the universitys digital presence through the development of engaging social media content compelling website materials and captivating videos. The incumbent will have a passion for storytelling a deep understanding of digital trends and the ability to drive engagement across various online platforms.
Essential Job Functions & Responsibilities
Content Strategy Development:
- Collaborate with the marketing team to develop and implement comprehensive digital content strategies aligned with the universitys brand and goals
- Conduct research to identify emerging trends and best practices in digital content creation ensuring Mercy University remains innovative and competitive
Social Media Management:
- Create and curate engaging content for Mercy Universitys social media channels including but not limited to Facebook Twitter Instagram LinkedIn and TikTok
- Monitor social media trends respond to inquiries and engage with the universitys online community to foster meaningful interactions and enhance brand visibility
- Analyze social media performance metrics and adjust strategies as needed to optimize reach engagement and conversion
Website Content Development:
- Oversee the creation and maintenance of captivating website content ensuring consistency in messaging tone and branding across all digital platforms
- Collaborate with web developers and designers to enhance user experience and accessibility keeping Mercy Universitys website current and userfriendly
Video Production:
- Conceptualize script and produce highquality video content that showcases Mercy Universitys mission programs achievements and campus life
- Coordinate video shoots including scheduling location scouting and talent management to ensure seamless and adherence to project timelines
- Edit and postproduce videos using industrystandard software optimizing content for various platforms and audiences
CrossFunctional Collaboration:
- Partner with various departments and stakeholders across the university to gather content stories and updates for digital distribution
- Provide guidance and support to faculty staff and student ambassadors on digital content creation best practices and brand guidelines
Performs other duties as assigned
Qualifications
Required Skills & Experience:
Proven experience 5 years) in digital content creation social media management and video production preferably in a higher education or nonprofit environment
Proficiency in Adobe Creative Suite (Premiere Pro Photoshop Illustrator) and other relevant software tools
Strong writing and editing skills with the ability to adapt content for different audiences and platforms
Excellent project management abilities including multitasking prioritization and meeting deadlines
Knowledge of SEO principles web analytics tools (e.g. Google Analytics) and social media management platforms (e.g. Hootsuite Sprout Social)
Creative thinker with a keen eye for visual storytelling and brand consistency
Strong interpersonal skills and the ability to collaborate effectively with diverse teams and stakeholders
Passion for education and a commitment to promoting Mercy Universitys mission and values
Education Requirements:
- Bachelors degree in Marketing Communications Digital Media or related field
- Masters degree preferred
About Mercy
Mercy University is a dynamic independent coeducational New York City area university that offers more than 100 undergraduate and graduate degree and certificate programs in six schools: Business Education Health and Natural Sciences Liberal Arts Nursing and Social and Behavioral Sciences.
Mercy is the regions largest private nonprofit MinorityServing Institution proud to serve a student body that is highly diverse. As a federally designated Hispanic Serving Institution (HSI) Mercy University has been ranked nationally among top colleges in the country for Hispanics by the Hispanic Association of Colleges and Universities (HACU) and by Excelencia in Education earning their prestigious Seal of Excelencia for intentionally serving Latino students.
Mercy University was further recognized by HACU as a national leader in awarding bachelors degrees to Hispanics in several disciplines including Psychology Sociology and Business. Westchester Magazine has also named Mercy the Best College in Westchester County inand 2022.Mercy is committed to offering an inclusive learning environment to help a diverse student body set a course for their future. To support its student body Mercy has been awarded a number of federal grants which enable us to better develop and deliver education to our students.
Mercys student body reflects the rich diversity of the New York metropolitan area. Enrollment including fulltime and parttime undergraduates and graduates is approximately 8800. Mercy students learn on campuses in Dobbs Ferry the Bronx and Manhattan as well as online.
At Mercy University we strive to provide employees and their families with a comprehensive and valuable benefits package. We offer highquality health care plans retirement benefits tuition discounts flexible spending and much more.Our Mission:
Mercy University is committed to providing motivated students the opportunity to transform their lives through higher education by offering liberal arts and professional programs in personalized and highquality learning environments thus preparing students to embark on rewarding careers to continue learning throughout their lives and to act ethically and responsibly in a changing world.EEO Statement
Mercy University is an equal opportunity employer. Mercy University actively engages in recruiting a diverse workforce and student body that includes members of historically underrepresented groups and strives to build and sustain a welcoming and supportive campus community. All qualified applicants will receive consideration for employment without regard to age race color national origin ethnicity creed religion marital status sex sexual orientation gender gender identity pregnancy height weight genetic information disability or protected veteran status.
As part of this commitment Mercy University will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed please contact The Office of Human Resources atOption 6 or via email at .
The posted salary range for this position is based on several legitimate nondiscriminatory factors set by the organization. Mercy is committed to ensuring equal pay opportunities for equal work regardless of gender race or any other category protected by federal state or local pay equity laws.Campus Safety
Mercy University is committed to providing a safe and welcoming environment for all. Information regarding campus safety can be foundhere.
Required Experience:
Director
Employment Type
Full-Time
