Email Marketing Specialist
Email Marketing Specialist
Posted on :
15-03-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
15-03-2025
Job Description
Company Description:
At Alertus protecting people from harm is our mission and our passion. As the leader in mass notification we are committed to providing customizable scalable and costeffective solutions as we know even a few seconds of warning can help save lives during an emergency.
Our employees are integral to the companys success and impact countless peoples lives safety and wellbeing. We aim for a positive collaborative environment that allows employees to work across departments easily and effectively.
Job Description:
Our Marketing team is on the search for an Email Marketing Specialist to manage the entirety of the email campaign lifecycle from idea conception to email deployment. This is a selfdriven position where creating engaging valuedriven email campaigns to reach our customers and prospects will play an integral role in customer growth and retention. Our ideal candidate is someone who leverages their creativity and expertise to build engaging email campaigns for lead generation and customer engagement.
Reporting to our Baltimore headquarters is required for onboarding training and inperson team or company activities
A Day in the Life:
- Own the email campaign lifecycle from setup list upload/hygiene QA/testing and scheduling to tagging and deployment of onetime recurring triggered and dynamic contentdriven campaigns
- Execute all email campaigns marketing automation drip programs landing pages and forms
- Develop and maintain contact database lists for highly targeted communication campaigns to prospects leads noncustomer Contacts customer Contacts Channel Partners/Integrators and other strategic audiences
- Receive and document requests for new bulk communication determining the best channel placement timing and stakeholders for developing an plan
- Enforce branding and style guides for all emails
- Maintain email preference center and optout compliance and ensure emails are mapped to the correct customer preference
- Troubleshoot technical issues related to HTML templates list segmentation and other aspects of email as required
- Share campaign performance data with the Content Marketing Director for toplevel reporting and insights
- Organize images and content files from inhouse creative resources
Required Skills:
- An advanced understanding of the Salesforce and Pardot Object Relationship Model
- Ability to create and maintain Segmentation Lists to ensure the correct audience is reached
- Understanding email lead scoring and automated email campaign best practices
- A teamplayer mentality and the ability to work in a fastpaced rapidly changing environments
- Ability to collaborate with various departments and stakeholders
- Selfstarter mentality with the ability to take guidance and constructive feedbackExceptional attention to detail with a proven ability to drive projects to completion
- Excellent written communication and copywriting expertise
- HTML/CSS proficiency with the ability to build and edit Pardot email form and landing page templates
- Ability to report on specific email marketing KPIs using the outofthebox reporting tools in Salesforce and Pardot i.e. Closed Won business resulting from Marketing Campaigns; Contacts and Leads created as a result of cold/warm email campaign targeting
- Knowledge of email regulations such as CANSPAM Canadas AntiSpam Law (CASL) GDPR and CCPA
Desired Skills:
- Building and maintaining Engagement Studio Programs in Pardot
- Pardot Lead Scoring for prospect CRM Syncing
- Pardot/ Salesforce Administration experience
Education and Experience:
- Bachelors Degree in Marketing Communications Business or related field
- 35 years of experience using the Salesforce Sales Cloud Marketing Cloud and Pardot suite. Other Lead Generation tools are encouraged. i.e Adobe Marketo ZoomInfo Engage LinkedIn SalesNavigator Zoom Webinars
Alertus Career Advantages:
- Unlimited Paid Time Off
- Paid Holidays
- 401(k) Retirement Plan
- Medical Dental and Vision Plans
- Shortterm Disability Accident Hospital and Cancer Insurance
- Live Near Your Work Homebuying Incentive Program
- Employee Referral Bonuses
- Flex Scheduling
$52000 $75000 a year
The referenced base salary range represents the low and high end of Alertus salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will depend on several factors which may include the successful candidates geographic location skills work experience market conditions education/training and other qualifications.
All applicants who wish to be employed by Alertus regardless of work location must be fully vaccinated or in the process of vaccination by the first day of their employment (some exceptions may be considered if within the company policy guidelines). Proof of vaccination or exemption must be provided before their start date.
Protecting people from harm is what we do. Its our mission and our passion. As a company dedicated to developing advanced technologies to help save lives we feel strongly that our employees protect themselves and others from a potentially fatal virus. We encourage everyone who can safely do so to vaccinate against COVID19.
All your information will be kept confidential according to EEO guidelines.
EEO/AA Employer M/F/D/V
AT THIS TIME ALERTUS DOES NOT PROVIDE VISA SPONSORSHIP
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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