Director Product Marketing
Director Product Marketing
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Job Description
Meet Benevity
The worlds coolest companies (and their employees) use Benevitys technology to take social action on the issues they care about. Through giving volunteering grantmaking employee resource groups and microactions we help most of the Fortune 100 brands build better cultures and use their power for good. Were also one of the first B Corporations in Canada meaning were as committed to purpose as we are to profits. We have people working all over the world including Canada Spain Switzerland United Kingdom the United States and more!
We are looking for an experienced driven resultsoriented product marketing leader to champion Benevitys market and product leadership and advance the category of Enterprise Impact. As the Director of Product Marketing you will lead a team of product marketers to partner closely with our Sales Customer Success Marketing and Product teams to define and execute corporate and product messaging and gotomarket (GTM) strategies for Benevitys impact solutions. This position is instrumental in building awareness understanding and adoption of the Benevity Enterprise Impact Platform and is ultimately responsible for driving significant revenue growth for the business while providing strategic support to the executive leadership team. The Director of Product Marketing reports to the VP of Product Marketing.
What youll do:
- Lead a team of Product Marketers to establish and execute the gotomarket approach and framework for launching new products features services and solutions in the market with innovative campaigns across the client journey and lifecycle by working with Product Marketing Sales Enablement and Client Success teams
- Be a close partner with Sales and Client Success leaders to ensure their teams are enabled with effective training tools and content to help drive positive revenue outcomes
- Create compelling messaging and positioning that showcases the value of our products and features to our enterprise clients and prospects
- Work with content and digital marketing teams to translate that messaging into highly effective marketing and web content
- Develop deep understanding for our target personas and function as a product and market knowledge leader and a voice of the client for the marketing organization
- Identify new market opportunities and develop new monetization opportunities for products and services; lead the team to collaborate cross functionally to bring these to market
- Act as a primary liaison with Product leadership to provide input market insight and support for communicating the value created via the product roadmap and vision
- Lead competitive analysis to provide impactful insights and strategies for crossfunctional stakeholders in driving displacement
- Establish and maintain Product Marketing KPIs aligned to business goals and track and manage performance and deliverables against those
- Develop hire and retain emerging leaders within the organization
What you will bring:
- 10 years of related product marketing experience for B2B SaaS solutions with increasing responsibility
- 4 years in a management role with proven ability to grow and develop a talented team encompassing 5 direct and/or indirect roles
- Proven track record launching differentiated products solutions and services in the B2B space. Bonus points for experience with financial services or fintech solutions
- An understanding of the unique challenges and complexities that accompany marketing and selling into the enterprise
- Demonstrated success in leading crossfunctional projects and teams including managing executive stakeholders in a highgrowth environment. Great collaboration skills and ability to influence and inspire teams
- Excellent communication and listening you can clearly and thoughtfully explain product concepts to customers internal team members prospects and external stakeholders
- A passion for understanding and solving client needs with the ability to translate information into actionable insights and align the organization
- Creativity resourcefulness and a selfdriven attitude
- Ability to attract develop and maintain highlevel talent
Discover your purpose at work
We are not employees we are Benevityites. From all locations backgrounds and walks of life who deserve more
Innovative work. Growth opportunities. Caring coworkers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where youre valued for who you are and challenged to see who you can become
Its time to join Benevity. Were so excited to meet you.
Where we work
At Benevity we have developed a Community First approach that we design our peoples experience around with goals to build a strong community and culture achieve stellar of our business goals and social mandate and ensure Benevityites thrive. For those who live within a reasonable commuting distance to an office we can split our time working in the office and from home to optimize the opportunities of both with the requirement that we spend at least 50 of the time in the office.
Join a company where DEIB isnt a buzzword
The diverse backgrounds experiences skills and passions of our people make it possible for us to keep innovating as the market leader in our space.
Diversity equity inclusion and belonging are part of Benevitys DNA. Youll see the impact of our massive investment in DEIB daily from our Black Employee Network making space for us to have difficult conversations to our Pride events and the exceptional diversity on our leadership and tech teams.
We strive to build a strong culture of belonging so that every Benevityite feels included and can thrive as their authentic selves in a place where everyone has an equitable opportunity to shine!
#IND01
Required Experience:
Director
Employment Type
Full Time
