Manager Advertising Media
Manager Advertising Media
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Salary Not Disclosed
1 Vacancy
Job Description
MEDIA STRATEGY & CAMPAIGN MANAGEMENT
Develop integrated media strategy for advertising campaigns working closely with agency partners (including: Media Strategy/Planning/Buying TV CTV Digital/Programmatic Social Search OOH Retail Media Networks) to deliver insightful/effective/efficient plans that deliver on our brand and campaign objectives.
Responsible for daytoday campaigns including media optimizations budget management and performance monitoring
Work crossfunctionally to ensure integration of Paid Owned and Earned media.
Ensure agencies develop insightful comprehensive postcampaign analyses and learnings are applied to future campaigns as realtime as possible.
BUDGET MANAGEMENT
Support the Sr. Manager Advertising Media in setting annual budgets across campaigns and initiatives for business planning for both Advertising Media & Shopper Media.
Maintain daytoday campaign media budgets ensuring consistency across the finance and internal media management platforms.
Ensure timely billing and reconciliation of media activities working closely with agency partners & crossfunctional teams with various billing processes.
MEDIA STEWARDSHIP
Implement digital media best practices to deliver more targeted relevant and datadriven advertising campaigns especially via scaling programmatic advertising within the DSPs
Understand and leverage all data available (Data Management Platform Consumer Data Base third party sources etc. to improve media targeting efficiency and effectivenesss and ensure a consistent audiencecentric approach.
Identify analyze and leverage the latest digital media trends partners and emerging technologies seeking out new opportunities and applying them to our media strategies.
Understand the ins and outs of Retail Media Networks (Data Capabilities Commercial synergies)
Support the Sr. Manager in developing both Media Partner & Retail Media Network joint business partnership plans annually.
MEDIA TRAINING & EDUCATION
Help develop the inteam expertise across all new media channels including: retail media network programmatic social search and addressable TV including developing Programmatic DOOH and Radi.o
Provide thought leadership and education to ensure internal Advertising and Brand teams are consistently at the forefront of the everevolving media landscape.e
Create and facilitate relevant Media trainings as needed.
Qualifications :
6 years of experience in Media/Advertising
Consumer or lifestyle brand advertising experience.
Strong understanding of all media channels and integrated media planning throughout the funnel (Awareness Consideration Conversion Loyalty)
Ability to analyze and extract key insights from data and leverage those insights to strengthen future plans
Excellent media partner/vendor management skills
Ability to juggle multiple projects and meet strict/demanding deadlines
Ability to work collaboratively across the organization and with agency partners
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85360 to $128040 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
