Vice President of Marketing
Vice President of Marketing
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$ 270000 - 400000
1 Vacancy
Job Description
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides endtoend software and AI solutions for businesses to reach monetize and grow their global audiences. For more information about AppLovin visit: www.applovin.
To deliver on this mission our global team is composed of team members with life experiences backgrounds and perspectives that mirror our developers and customers around the world. At AppLovin we are intentional about the team and culture we are building seeking candidates who are outstanding in their own right and also demonstrate their support of others.
Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area and the company has been a Certified Great Place to Work for the last four years. Check out the rest of our awards HERE.
As the Vice President of Marketing you will oversee and integrate all facets of our marketing strategy and ensuring seamless alignment across multiple verticals including branding demand generation content product marketing and digital strategy. This role requires a dynamic leader with a strategic vision technical acumen and a collaborative approach to drive impactful outcomes across the organization.
Working closely with crossfunctional teams you will ensure marketing initiatives support and enhance broader company goals. Your focus will be on improving operational efficiency optimizing creativity streamlining processes and providing datadriven insights to support strategic decisions. Efforts will center on amplifying the brand and crafting compelling narratives that resonate across the tech landscape.
KEY RESPONSIBILITIES:
Marketing Strategy Leadership and Management:
Develop and execute a comprehensive marketing strategy aligned with business goals.
Drive brand positioning awareness and manage the external corporate narrative.
Lead all marketing growth initiatives across all key marketing channels.
Foster a culture of innovation efficiency and accountability within the team.
Recruit develop and mentor a highperforming AIforward marketing team.
Technical and AIDriven Marketing Focus:
Leverage AI tools to optimize content creation design localization and campaign .
Manage a lean highly effective marketing team with a focus on automation and scalability.
Stay at the forefront of emerging AI and marketing technologies to continuously improve processes.
Operational Excellence and Performance:
Define KPIs and lead datadriven decisionmaking to assess marketing effectiveness.
Manage the planning and of global marketing campaigns ensuring alignment with ROI targets.
Drive innovation in storytelling positioning and engagement to continue AppLovins brand and product growth through channels such as social media content video and more.
Communications and Media Relations:
Maintain and manage relationships with toptier tech reporters and media outlets to shape and manage company narrative in the media and beyond.
Serve as the primary press contact and be a spokesperson when needed as well as manage other executive spokespersons as appropriate.
Lead crisis communication and manage press strategies.
Handle all corporate communications and partner with investor relations on any relevant investor communications support.
KEY QUALIFICATIONS:
Educational background:
Bachelors degree in Computer Science Mathematics Physics or a related technical field.
Experience:
5 10 years of marketing experience with experience in leadership roles at highgrowth tech companies.
Proven track record of leveraging AI tools for marketing workflows.
Technical Skills:
Deep understanding of AI tools including LLMs generative design platforms and marketing automation software.
Comfortable working with technical teams and translating complex concepts into compelling external narratives.
BONUS POINTS:
You have proven experience in the mobile advertising and/or performance marketing
You love complex puzzles / riddles and are a problem solver at heart
You enjoy digging (through data or otherwise) to find answers to complex questions that may not always have a clear answer
You have the ability to take technical information and pair it with exceptional storytelling to build a compelling narrative.
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Depending on the position offered equity and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package in addition to dental vision and other benefits.
CA Base Pay Range
$270000 $400000 USD
Required Experience:
Chief
Employment Type
Full Time
