Channel Marketing Manager - North America
Channel Marketing Manager - North America
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Salary Not Disclosed
1 Vacancy
Job Description
We seek a driven energetic and teamoriented individual who thrives in a fastpaced crossfunctional environment to join our Channel Marketing team as a Channel Marketing Manager. This role will be instrumental in executing marketing campaigns supporting product launches and optimizing instore and digital retail experiences to drive brand awareness and sales growth in select key retailers. The ideal candidate can multitask and thrives in a fastpaced crossfunctional environment. This role will take ownership to understand consumer and retailer needs opportunities and then develop execute and analyze performance.
Key Responsibilities:
Develop and execute channel marketing strategies to support key retailers including instore digital and omnichannel initiatives
Own and drive retailer marketing and merchandising strategies to achieve sellthrough growth and revenue goals
Collaborate with crossfunctional teams including Sales Product and Brand Marketing to tailor marketing efforts per retailer
Manage and implement product launch support ensuring timely of marketing assets training materials and promotional campaigns.
Monitor and analyze market trends competitive activities and customer insights to inform marketing strategies and decisionmaking
Help partners put in place KPIs to measure marketing activities efficacy
Own weekly reporting of retailer sellthrough and marketing executions.
Serve as the primary marketing point of contact for assigned retail partners ensuring strong relationships and alignment on business objectives.
Qualifications :
Desired Skills & Experience
Bachelors degree is required (communications or marketing major preferred)
25 years of experience in channel marketing retail marketing or trade marketing preferably within the consumer goods or electronics industry.
Keen understanding of consumer products as well as emerging consumer technologies
Strong analytical skills and an attention to detail
Excellent verbal and written communication skills
Selfdirected problemsolver
Excellent project management skills
Additional Information :
Who You Are:
A strategic thinker with strong skills able to manage multiple projects and priorities effectively.
Highly organized with a keen eye for detail ensuring nothing falls through the cracks.
A strong communicator and collaborator who can work crossfunctionally with internal teams and external partners.
A problemsolver who thrives in a fastpaced evolving environment.
What to Do Next:
Please send your resume and a cover letter telling us why no one is more perfect for this position than you. You can be sure that Cricut is a workplace that values individuality and variety so write to us in your real voice and tell us what youre all about. Please submit any online presence you may have (Twitter Facebook Fan pages made because of you) and if you are a DIY enthusiast whether you think you are a good one or not that means a lot to us and we would love to hear about it when you send us your information!
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
