Head Marketing
Head Marketing
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Job Description
About the client
Our client is Thailands leading private university.
About the role
They are seeking a dynamic and strategic Head of Marketing to lead their marketing efforts and position BU as a top choice for students across Asia and beyond.
The Head of Marketing will lead the universitys marketing branding and communications strategies. This role requires a strategic thinker with strong leadership skills and a deep understanding of both traditional and digital marketing in an academic context.
The ideal candidate will have a passion for education a global mindset and a proven ability to attract international and domestic students.
Key Responsibilities:
- Develop and execute an integrated marketing strategy that aligns with Universitys vision of becoming a regional leader in higher education with a strong focus on brand positioning student engagement and market expansion.
- Lead the design and implementation of data-driven recruitment campaigns targeting both domestic and international student markets ensuring alignment with enrollment goals and institutional priorities.
- Strengthen and steward the universitys brand identity across all touch points digital print and experiential ensuring a consistent and compelling presence that resonates with key audiences.
- Partner closely with academic faculties the Admissions Office and the International Affairs division to promote flagship programs institutional initiatives and key academic offerings.
- Oversee market research and competitive analysis to identify emerging trends student preferences and strategic opportunities leveraging insights to guide marketing direction and innovation.
- Lead mentor and empower a high-performing marketing team fostering a culture of creativity accountability and continuous improvement.
- Ensure consistency in tone messaging and visual identity across all internal and external communications in line with the universitys values and positioning.
- Define track and analyse key marketing performance indicators to evaluate campaign effectiveness and inform ongoing strategy refinement.
- Manage marketing budgets responsibly and oversee relationships with agencies consultants and external vendors to ensure quality efficiency and alignment with university standards.
Qualifications:
- Bachelors or Masters degree in Marketing Communications Business or a related field.
- At least 8 years of experience in marketing with 3 years in a leadership role preferably in education or a mission-driven organisation.
- Strong background in digital marketing content strategy and international student recruitment.
- Proven ability to lead multi-channel campaigns and brand development initiatives.
- Excellent leadership communication and cross-functional collaboration skills.
- Fluency in English; proficiency in Thai is an advantage.
Employment Type
Full Time
