Digital Marketing and Analytics Specialist

Experians Integrated Marketing team is seeking a detailoriented digital marketing specialist to facilitate project make web updates manage web technology integrations oversee web analytics reporting and support chatbot optimization for Experians Integrated Marketing team. 

You will focus on operationalizing digital technologies and ensuring the performance and alignment of reporting across web properties. Reporting to the Director of Digital Marketing your work will ensure that digital tools and analytics platforms are utilized effectively to optimize website performance and improve user experience. 

Your responsibilities will include: 

• Execute on SEO strategy to optimize revenue generation increase organic rankings and make incremental improvements to traffic and conversions online  

• Assist with digital project and delivery including web updates stakeholder management and project implementation  

• Maintain the Integrated Marketing teams Wrike project calendar and oversee timelines for web initiatives  

• Manage and optimize Drift chat performance including AI updates and chatbot conversation flows  

• Lead adoption and updates of 6Sense digital tools to improve lead tracking and engagement  

• Own website analytics and reporting consolidating insights for internal stakeholders via platforms like Adobe Analytics and other internal dashboards  

• Support the management of digital marketing tools and accounts tracking expenses in a shared budget and allocating licenses as needed 

• Collaborate with crossfunctional teams to ensure alignment on reporting metrics KPIs and tool adoption 

Qualifications :

• 3 years experience in digital marketing technology integration
• Experience with chatbot platforms (Drift preferred) and AIbased optimization
• Familiarity with marketing automation tools like 6sense or similar platforms
• Expertise in web analytics and reporting tools including Adobe Analytics and Google Analytics
• Experience with project management tools (e.g. Wrike Jira) and maintaining calendars
• Strong organizational skills and attention to detail

Additional Information :

This is a permanent remote homebased role in Costa Rica. No relocation available.

Our benefits include: Medical life and dental insurance Asociacion Solidarista International Share Save Plan Flex Work/Work from home Paid time off Annual Performance Bonus Education Reimbursement Family Bonding Bereavement Leave Referral Program and more.

Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity engagement collaboration wellness reward and recognition volunteering... the list goes on. Experians people first approach is awardwinning; Great Place To Work in 24 countries FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.

#LIML2 #LIRemote

Remote Work :

Yes

Employment Type :

Fulltime