Manager Product Marketing
Manager Product Marketing
Posted on :
15-03-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 90000 - 125000
Vacancy
1 Vacancy
Posted on :
15-03-2025
Job Description
Manager Product Marketing
Northmarq Minneapolis MN (Bloomington MN)
At Northmarq you can be part of something special. Northmarq is a unique capital markets resource for commercial real estate investors providing our clients access toexperts in debt equity investment sales loan servicing and fund management. We offer you a career path withbestinclass training and we foster inclusive teams committed to collaboration mentoring and growth. At Northmarq we will help you unlock your potential whether you are an industry veteran or youre just getting started.Your new career is waiting. Start something special today.Northmarq was voted by Real Estate Forum as one of The Best Places to Work in Commercial Real Estate!
This role leads the product marketing function reporting to the VP Brand & Content. The Northmarq Product Marketing Manager will partner with business leaders to identify marketing goals and create integrated marketing plans to support those goals. They will work independently and alongside marketing colleagues on the Corporate Marketing & Communications team and Property Marketing teams to execute and measure the business impact of the tactics they deploy.This role will be accountable for building and executing strategic marketing plans conceiving and managing campaigns defining and creating sales enablement tools and measuring and reporting results of these efforts for key business units/product teams within Northmarq.
*This position offers a flexible environment and is available for immediate start.
Position Responsibilities:
- Develop & Execute Integrated Marketing Strategies
- Lead the development and of comprehensive marketing strategies for business units product teams across all channels (digital social content media etc.
- Define target audiences positioning key messaging and channel strategies to maximize impact
- Collaborate closely with colleagues across all facets of marketing to ensure seamless of the overarching marketing strategies for businesses and product areas
- Oversee Product and Specialty Group Launches
- Define target audiences key messages and positioning in support of strategic business priorities
- Collaborate closely with internal clients (business partners/department leaders/sales leaders) and Marketing & Communications team members to build and execute successful launches of new offering and promotion of existing products and services
- Monitor postlaunch performance analyze results and make necessary adjustments to the gotomarket strategy
- Conduct Marketing Research and Analysis
- Conduct competitor research and identify Northmarq differentiators by product or segment
- Working with business partners identify and measure KPIs that support business goals
- Mine data and themes to deliver highimpact compelling marketing strategies
- Demonstrate Brand Stewardship
- Develop and maintain a strong brand identity and messaging for new products ensuring alignment with the overall company brand
- Collaborate with creative teams to develop highquality marketing assets including collateral content ad copy social media content website copy
- Prepare marketing materials in collaboration with the brand and creative team to deliver on business partners priorities
What Were Looking For:
- Bachelors Degree in marketing business communications/PR or related fields
- 6 years of marketing experience with demonstrated experience in product marketing integrated marketing and/or endtoend market planning
- Proven experience in developing and executing successful marketing plans and gotomarket strategies for products or services preferably in a B2B professional services industry
- Deep experience developing and executing plans that leverage integrated marketing solutions including digital marketing channels (search social web demand gen) content marketing and paid and earned media
- Demonstrated experience working effectively and collaboratively with business leaders and corporate business partners to deliver marketing solutions
- Strong written and verbal communication skills with the ability to craft compelling and persuasive marketing messages
- Experience with data analysis and performance marketing with the ability to draw insights and create datainformed marketing plans
- Strong problemsolving and project management skills with ability to work with internal team members and subject matter experts to build and deliver marketing plans
- Excellent communication collaboration and presentation skills
- Commercial real estate experience is a plus
- Advanced proficiency in MS PowerPoint
- Proficiency with other Microsoft suite of products: Word Excel Teams
- General knowledge of Adobe Photoshop InDesign and Illustrator
- Experience with Asana or a similar project management tool and establishing new workflows
- A collaborative selfstarter this leader must demonstrate experience with relationship building critical thinking excellent judgement
- Demonstrated success establishing priorities and developing strategies in support of goals and objectives
- Must possess strong organization and prioritization skills strong attention to detail and the ability to simultaneously manage multiple priorities
- Professionally represents the Marketing & Communication team in a variety of organization settings acting as a liaison and orchestrator of key efforts
- Ability to be selfdirected and willingness to take initiative
Northmarq offers a highly competitive benefits package including: medical dental vision paid time off 401K match and an annual discretionary contribution based on business performance paid parental leave and adoption assistance education assistance volunteer paid time off charitable contribution match and so much more!
Minnesota Residents: Northmarq carefully considers multiple factors to determine compensation including a candidates education training and experience. The salary range for the Manager Product Marketing position is $90000.00 to $125000.00 annually. This range is a good faith estimate and the actual compensation that is offered to a successful candidate will depend on the candidates skills qualifications and experience.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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